A golden PR flop
Gold’s Gym is feeling the heat from haters after one of its Egyptian franchise’s posted a body-shaming ad online....
MCN Holding’s remarkable journey
Like most small businesses, this marketing communication conglomerate had a humble beginning – weathering its fair share of misfires,...
How to create a memorable ad
Today’s ads represent a quantum leap from their pre-internet predecessors. With significantly lesser investments, companies are using powerful ads...
Top insights from a LinkedIn expert
In this month’s media special issue, we turn to Jake Thomas, Head of LinkedIn Marketing Solutions, MENA, for his...
Step inside the future: Virtual Reality
After social media, is virtual reality set to be the next big thing within the media space? We sure...
The Big Debate – Delivery drones
Whether we like it or not, drones are here to stay. A recent study by the Association for Unmanned...
Top business devices for your SMB
Etisalat announced the launch of a new Business Devices program offering SMB customers a comprehensive range of latest office...
Exporting in the digital age
Many SME exporters still haven’t fully taken advantage of the new technologies, explains Dr. Ashraf Ali Mahate Head of...
Digital strategies for mid-sized firms
Mohammed Areff, Vice President, Avaya MEA & Turkey, presents sound advice for mid-sized businesses looking to spruce up their...
Assessing your SME’s key profitability ratios
Profitability ratios can help you analyse your company’s ability to generate earnings, in relation to sales, assets and equity....
Policy updates on financial assistance
Amongst the most talked about new concepts of the UAE Commercial Companies Law is the prohibition on financial assistance....
In focus: Anti-bribery & corruption
Nicholas Cameron, Head of Forensic at KPMG, says that companies across the Middle East need to face up to...
The evolving landscape of trade finance
What are the global drivers of trade finance and what are the new opportunities that are emerging?
Your guide to being bankable
As 2016 gets underway, it is imperative for your business to work towards increasing its appeal to bank financiers...
The finance function
Fazeela Gopalani, Head of Education, Middle East, ACCA, looks at the latent resource on your doorstep…