Driverless cars: are you ready?
The most ambitious leap in the field of transportation is no longer a distant vision. Hussein Dia, Associate Professor at Swinburne University of Technology, sets the scene… The transition to fully driverless cars is still several years away, but vehicle automation has already started to change the way we are thinking... Read more
Spurring growth through the cloud

Philippe Fanjere, VP Europe, Middle East and Africa, Maestrano, presents effective strategies to implement cloud technology within your manufacturing SME.

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How 3D printing is reshaping manufacturing

As 3D printing technology is rapidly being adopted for use by a myriad of industries, how does it stand to impact mainstream manufacturing?

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A picture is worth a thousand words
Inside Instagram’s game plan for global domination…   All over the world, people come to Instagram to be inspired, discover new things and connect to the things they love. Instagram started as a dream between two people five years ago. Now, it’s a global community of over half a... Read more
Getting ahead with Etisalat!
As Etisalat launches an extensive new SMB TV commercial and advertising campaign, the powerful message for SMBs is that they have a world of resources at their disposal to leverage critical change, connectivity and growth. The fact is whether your SMB is looking to be a leader in the... Read more
Top insights from a LinkedIn expert
In this month’s media special issue, we turn to Jake Thomas, Head of LinkedIn Marketing Solutions, MENA, for his take on the evolution of content consumption, top industry trends and how LinkedIn is raising the bar… LinkedIn connects the world’s professionals to make them more productive and successful and... Read more
Bridging the communication gap
As a digital and media communication agency, ValueFirst found a way to expand its operations from a single office with 14 people in 2003 to over eight offices in multiple cities with 300 people. Arvind Kalla, Head of Operations – Middle East talked to SME Advisor about the myriad... Read more
How Careem came up with its brilliant campaign
When Careem launched its bold ad campaign across Sheikh Zayed Road and other prominent areas in the UAE, it caught the attention of every onlooker. It had a punchline that wasn’t just tastefully cheeky, but also sent out a clear message. We get talking to the man at the... Read more
Step inside the future: Virtual Reality

After social media, is virtual reality set to be the next big thing within the media space? We sure think so and here’s why…

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The Big Debate – Delivery drones
Whether we like it or not, drones are here to stay. A recent study by the Association for Unmanned Vehicle Systems International (AUVSI) predicted that the drone industry is set to have a US$ 100 billion economic impact. This means that drones are soon going to be integrated across... Read more