Building a marketing strategy
In today’s fiercely competitive business landscape, it is pivotal for your business to understand the basic principles of marketing in order to stay ahead of the curve. An effective marketing plan helps your business communicate its value proposition to customers in a structured, timely and competent way. Here’s a... Read more
Unleash the power of LinkedIn

Expert practitioner Darain Faraz reviews the brand agenda and how to go about those first pioneering steps

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Tejar Dubai recently organised its third workshop of the year entitled, Initiating Commercial Projects through Social Networking which reviews the role of social media in businesses for over 70 aspiring UAE entrepreneurs at the Dubai Chamber premises recently. The workshop discussed various features of social networking sites and the role of... Read more

Is your business ready?

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Lights, camera, action!
Through the pages of SME Advisor, we’ve often talked about social media and offered strategies to maximize its positive impact on your business. For the first time, however, we showcase a business that has been leading a media revolution with its refreshing, yet powerful, ‘social travel’ template. Emirati brothers Mohamed and Peyman... Read more

The Telecommunications Regulatory Authority (TRA) has launched a white paper regarding Twitter usage which comes as part of ‘The UAE Social Media White Papers’ collection

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Rushika Bhatia presents a practical, relevant and hands-on guide with useful social media tips that you can apply into your business

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We ask Professor Gianvito Lanzolla, Professor of Strategy at Cass Business School, part of City University London, to propose a digital blueprint for SMEs in the region…

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du’s upcoming Social Media Awards will honour the country’s most innovative social media users and recognise their contributions to the community.

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Here, we present an easy 10 step guide for your small business to achieve social media success…

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