CATEGORY / marketing
Making word of mouth count
The Referral Institute's Phil Bedford on the need for SMEs to utilise referrals to ge ...
Summer of the souk
With the summer season heating up in the UAE, retailers are putting their marketing c ...
Back to school marketing buzz
With the Back to School season underway, retailers have their sights set on attractin ...
Students welcome online platforms
New survey conducted by Bab Al Shabab examines consumer behaviour and lifestyle of co ...
GITEX 2012 puts spotlight on SMEs
The SME Zone and Africa in Focus exhibits are among the new additions to be featured ...
From dot-com to domination
We speak to Sheikha Lubna Al Qasimi, founder of Tejari, about the biggest trends and ...
The pillars of segmentation
du's John Lincoln takes us through what this marketing element means beyond the singl ...
Maximising your reach
Xerox's Dan Smith explains how outsourcing certain marketing tasks can increase retur ...
One-stop green shop
The Change Initiative, a new marketplace in the UAE, aims to sell sustainability to ...
Firms prepare plan for Expo 2020
As part of the UAE's bid, architectural and design firms are preparing the masterplan ...
