All Entries Tagged With: "marketing"
Middle East’s first online auction website launched
Pioneer Auctions, a regional player in auctioneering and remarketing solutions and part of the ARMS Group, today launched www.pioneerauctions.ae reportedly the first website for auction bidding...
Joumana Saad | May 15, 2012 | Comments 0
Exporting Green: How SMEs should market sustainability
SMEs have been paying more attention to green products and services in an effort to build a more responsible image and reach new customers. Dr....
Contributor | May 14, 2012 | Comments 0
Survey: Online media is main source for technology news
Online media remains the most popular way for senior executives to source technology industry news according to Eurocom Worldwide’s 2012 technology market survey, conducted in association with...
Joumana Saad | May 10, 2012 | Comments 0
Getting your message out: how to avoid legal speed bumps
Do you know the advertising regulations in your country? Are you sure that you are not infringing any copyrights or trademarks? Mark Hill and Fiona...
Contributor | May 03, 2012 | Comments 0
Digital evolvement: Keeping up with the pack
Marketing and PR professionals are under a constant pressure to evolve fast and be super creative, even more than their predecessors, thanks to the nature...
Michael Byrne | Apr 01, 2012 | Comments 0
Marketing analytics: The low-down on ROI
The golden rule to analytics is measuring income from effort. There is nothing complicated about social networking – all you need to do is...
Contributor | Feb 26, 2012 | Comments 0
What is social business?
Everyone’s still talking about social media these days. Businesses are promoting their Facebook pages and Twitter accounts at every opportunity. The number of social media...
Contributor | Jan 05, 2012 | Comments 0
What’s your location?
Savvy marketers have spent a great deal of time and effort on digital marketing and social media over the past couple of years, but many...
Aparna Shivpuri Arya | Nov 10, 2011 | Comments 0
How to monitor your brand on social media
Social media marketing is the new wave in the digital age. Considering the amount of time people spend on social media, brands realise that no...
Contributor | Nov 09, 2011 | Comments 0
What’s your marketing mantra?
Delivering a consistent brand message at every point of interaction with a customer should be a company’s primary tenet in terms of marketing. It is...
Contributor | Oct 16, 2011 | Comments 0
Mobile apps are the way to go
A regional expert in Mobile apps development and marketing has revealed that mobile apps have surpassed web usage in terms of time spent, but marketers...
Aparna Shivpuri Arya | Oct 09, 2011 | Comments 0
New laws to protect online shoppers
Upgraded protection for Internet users and detailed standards for marketers selling to them, are highlighted in a newly revised code of global marketing practice. The...
Aparna Shivpuri Arya | Sep 15, 2011 | Comments 0
Integrating social media: The right mix
Over the past few years, the world has witnessed a transition from traditional marketing techniques to hugely popular digital marketing strategies. With the simultaneous growth...
Contributor | Aug 14, 2011 | Comments 1
PR strikes back!
Responding to one of our previous columns on not needing a PR agency, Said Hamideh from Active PR comments on the “Do it yourself” approach...
Michael Byrne | Jul 24, 2011 | Comments 3
The best things in life are free
What would you say if someone could show you a way to track competitors, find new hires, sell your products, and find new customers –...
Contributor | Jul 20, 2011 | Comments 0
