Building a marketing strategy
In today’s fiercely competitive business landscape, it is pivotal for your business to understand the basic principles of marketing in order to stay ahead of the curve. An effective marketing plan helps your business communicate its value proposition to customers in a structured, timely and competent way. Here’s a... Read more
Tejar Dubai recently organised its third workshop of the year entitled, Initiating Commercial Projects through Social Networking which reviews the role of social media in businesses for over 70 aspiring UAE entrepreneurs at the Dubai Chamber premises recently. The workshop discussed various features of social networking sites and the role of... Read more

Rushika Bhatia presents a practical, relevant and hands-on guide with useful social media tips that you can apply into your business

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The FIFA World Cup 2014 in Brazil may bring a lot of good things not just for football fanatics but also for businesses who want to take advantage of this much awaited event. Dr. Ashraf Mahate, Head, Market Intelligence, Dubai Exports gives us an idea on how exporters can... Read more

SME Advisor met the young and determined Kay Braganza, Founder and Managing Partner of The Public Relations Company (TPRC)

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Steps to startup success

News February 25, 2014 0

Mompreneurs Middle East is all set to host its next meet-up session which will be led by marketing guru Bernard Safatli.

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Sales & Marketing initiatives are fundamental to making sure a business keeps moving forwards, builds market share and sustains its cashflow. Here are 10 top tips that are practical, easy to implement and highly affordable.

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The pace at which our world is turning to digitization is accelerating. In order to compete in an ever-changing environment, small and medium enterprises (SMEs) must find new relevance for themselves, or risk losing touch with their customers. There are benefits to this digital upswing though. If harnessed properly,... Read more

Top marketing strategist Jack Trout led a full day workshop in Dubai recently where he highlighted two core concepts – ‘Positioning has gone global’ and ‘Marketing warfare’.

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Here, we present an easy 10 step guide for your small business to achieve social media success…

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