CATEGORY / brand
Marketing vs. sales
John Lincoln, VP- Enterprise Marketing, du, discusses the inter-dependencies and diff ...
Rethinking brand strategy
A new survey from TNS reveals that 42% of consumers are not buying their first prefer ...
Study: Best Employers Middle East
Aon Hewitt will extend the deadline for its Best Employers Middle East 2013 bi-annual ...
Seeing the big picture
John Lincoln, author of 'Connect The Dots' shares a chapter from his new book where h ...
Brand Strategy: Beyond the logo
John Lincoln of du, breaks down the basic elements SMEs should use to build up their ...
Event: Global Competitiveness Summit
The Emirates Competitiveness Council is hosting the third edition of the Global Feder ...
A record year for GITEX Shopper
A total of AED 237 million in sales was generated during GITEX Shopper 2012, which ma ...
High-tech notetaking
We bring you a sample of the newest products being snapped up by the executive shoppe ...
Survey: Regional consumer trends
MENA consumers are among the most brand loyal consumers in the world, according to a ...
Study: Family owned-businesses
Succession planning remains a key issue for family-owned businesses in the reigon, ac ...
