All Entries Tagged With: "advertising"
Google and Facebook will both be front and centre in ‘social search’
Findings from a survey undertaken by leading independent digital marketing agency, Greenlight, indicate that Google+ might be more successful than most have initially speculated and...
Joumana Saad | May 10, 2012 | Comments 0
Getting your message out: how to avoid legal speed bumps
Do you know the advertising regulations in your country? Are you sure that you are not infringing any copyrights or trademarks? Mark Hill and Fiona...
Contributor | May 03, 2012 | Comments 0
Oman leverages Muscat’s nomination as Arab Tourism Capital for 2012
The decision in late 2011 by the Arab League’s Tourism Ministers to award Muscat as Arab Tourism Capital 2012, has led to a calendar of...
Joumana Saad | May 02, 2012 | Comments 0
Cashing in on the crowd
One-off events allow SMEs to be innovative in their marketing, advertising material and messages without the liability of a huge expense bill. More importantly, they...
Contributor | Oct 16, 2011 | Comments 0
Shifting the focus to indirect procurement
Global management consulting firm A.T. Kearney released the results of a global study, which indicate that fragmented processes, transparency and compliance issues are evident in...
Michael Byrne | Apr 25, 2011 | Comments 0
How GCC newspaper publishers can win the digital game
A Booz & Company survey shows that maintaining the status quo is no longer an option for publishers. They now need to find a...
Ketaki Banga | Mar 17, 2011 | Comments 0
Internet, finance, media leaders to speak at ArabNet
The ArabNet Shift Digital Summit, a gathering for the Arab web/mobile industry, is to bring together Arab web executives, entrepreneurs, developers, investors, NGOs and media,...
Ketaki Banga | Mar 09, 2011 | Comments 0
TECOM Investments Media Cluster launches ‘Thought Incubator’ workshop series
The ‘Thought Incubator Series’ was launched this week by TECOM Investments Media Cluster to provide industry-specific information and innovative concepts to stakeholders. ‘Marketing to online...
Michael Byrne | Feb 03, 2011 | Comments 0
Stay away!
Advertising and PR. So close, the two of them. So close, and yet so far apart. But perhaps that’s for the best, as experts advise...
Ketaki Banga | Jan 09, 2011 | Comments 3
