du TV customers will be able to watch the world compete at the London Olympics 2012 in High Definition (HD) and absolutely free this July and August, with full coverage available on the AD Sports channels.
A full-access pass to unlimited Olympics entertainment awaits with du TV, with complete coverage in HD across all Olympics events, and commentary in Arabic and English, all broadcast across all the AD Sports channels.
The Olympics commence on the 27th July and close with a grand ceremony on the 12th August. With du, AD Sports will be offering daily studio shows on the Olympics in the lead up to the games, until 24th July, an Olympics Morning Show in studio from the 23rd July, and full event coverage and highlights from the 25th July until the 12th August.
“We want to bring our customers closer to the world in every way, and what better way than to connect them, for free, to the biggest sporting event in the world? This is a fantastic opportunity for our customers to support their national team, and to watch some of the world’s finest athletes perform in HD, right in the comfort of their own home on the AD Sports channels,” said Farid Faraidooni, Chief Commercial Officer, du.
“The Olympics is set to be the biggest sports event of the year, and AD Sports is committed to connecting our viewers with all the action. With our comprehensive Olympics coverage, commentary and analysis across all our channels, AD Sports viewers won’t miss a beat! For football fans, we will also have special coverage of the UAE Olympics Football team, as they compete at Manchester Stadium, Wembley Park and Coventry, with our pundits, commentators , presenters and correspondents bringing local viewers one step closer to our national team and the games! ” added Mohamed Najeeb, Director of the AD Sports TV channels.
All du TV customers can enjoy coverage of the event in HD as part of their basic du TV subscription. Several pay-TV packages will also offer complimentary coverage of the Olympics Games, including, OSN Family, OSN Premier Plus, OSN Platinum Extra and the AD Sports Package, amongst others.
Rushika Bhatia Editor
Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of CPI Media Group’s flagship title – SME Advisor magazine. In addition, she leads CPI Media Group’s infographics division – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.