The issue of financing in the UAE has been brought up time and time again, but the lack of clarity and data available on the topic has been a hindrance to developing any real solutions.
Dubai SME is hoping to get the ball rolling with the release of its new SME Friendliness Index aimed at giving constructive feedback to banks on their SME strategies and help them realise the opportunity of providing financing options to the UAE’s SMEs (that opportunity is estimated to be between AED 3.6 and AED six billion). At the same time, the index will provide insights to SMEs on local banking structures and practices. Overall, the input of 487 SMEs and 21 banks were used in the research that was done jointly with Dun & Bradstreet.
I spoke with Manoj Nakra, Executive Director at Dubai SME, who explained that one of the reasons of conducting the study was to shed light on industry dynamics and answer some of the questions being addressed on both sides.“I think the way to incentivise financing for SMEs, is to show the size of the opportunity; that was the focus of the Index study. What we’ve done with the research is provide some clarity in that area going forward. I have a very strong belief that the banks have adequate horse power but they needed informational clarity; They want to serve the customer and want to lend. The question is do SMEs want to borrow?”
Interestingly, the study revealed that only 14% of SME respondents used bank finance for growth. A large proportion of them actually use personal money and financial support from family and friends. Manoj explained that many of the SMEs he speaks to do not have enough knowledge on financing options to be encouraged enough to seek funding.
The study shows that loyalty is a major area of challenge for banks in the UAE, as customer retention rates remain low. Manoj says SMEs could provide banks a real opportunity in this area. “For every new SME client that you can covert from a relationship to a primary relationship, that number is estimated at AED 90,000 a year. The other area of dialogue among banks now is, how to go about target setting for their SMEs. Before they had no data, Now at least you can say that if I have so many customers and retention is only 30%, can you increase that and go to my existing customers and convert them into banking customers.”
The most useful tool born out of this project, may very well be the online platform designed to guide SMEs through the whole process. The website bebankable.ae will be launched in September 2012, and will provide information for SMEs on auditing and best practice for corporate governance. It also will provide a tool that will enable SMEs to self-assess their readiness to seek a loan from the bank, and they will also be able to submit an application through the website. Through this initiative, there will be more understanding and interaction from both sides of the fence.
“The positive aspect is there will be a website giving SMEs the information they need. The question is the use issue. If I’m an SME and I say I want to submit an application for a loan via the website, in Dubai, I still foresee an SME saying, if I give this information will it be confidential?” Manoj says Dubai SME will launch a marketing campaign along with the website with the goal of changing such perceptions.
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Before joining SME Advisor, I worked as a producer/reporter for Forbes Media in New York. I obtained a Bachelor’s degree in Journalism and International Studies at the University of South Florida in the US. I am currently in Dubai working as Sub-Editor for SME Advisor Middle East, which is a business magazine published by CPI. You can follow me on Twitter: @joumanasaad or @SMEadvisorME and (Joumana Saad) or (SME Advisor) on LinkedIn.