A business dinner, the hospitality suite at a conference, a quarterly board meeting – all are suitable occasions for making the right connections. But it takes patience, time and humour to convert the chance encounter into a mutually beneficial relationship
Not long ago, I found myself on a 45-foot sailboat cruising the Maine coast. Shivering on deck in a cold rain, I struck up a conversation with a man who turned out to be a senior executive for a company. Over the next hour, our conversation took many twists and turns, and a few weeks later, I felt comfortable enough to ask him to be an adviser for a new company I was starting up.
Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.