VMware is launching a competition across the Europe, Middle East and Africa (EMEA) region giving SMEs the opportunity to Think Big for their business. Entrants must explain in no more than 200 words how they would use VMware virtualisation and cloud technology to move beyond cost savings and help transform their business.
The Thinking Big for your Business competition will award one SME a prize of USD 20,000 worth of VMware software and services, for the best proposal using VMware solutions to simplify their ITor move toward IT as a service with a transformational effect on the business. For instance, this could be associated with opening a new branch office to respond to market needs,launching new products and services or helping employees work more flexibly and efficiently.
The latest research conducted by Canalys has revealed that SMEs are planning to accelerate their adoption of virtualisation with twice as many companies heavily virtualised by 2014. Although cost cutting is a primary driver for virtualisation adoption, SMEs are seeing the broader business benefits of virtualised environments, enabling businesses to be more agile.
“Our SME customers are telling us that they are pulled in many directions especially in this tough operating environment,” said John Churchhouse, SME director in EMEA. “However, what we’ve seen is those companies that have aligned IT to the business are reaping the benefits. We’re launching this competition to encourage more SMEs to think creatively about how IT can transform their business and help turn one organisation’s vision into reality.”
How to enter
- To enter the competition businesses must submit no more than 200 words of text via the Thinking Big for your Business website by 31stJuly 2012
- Entrants should outlinea strong business case for using VMware solutions, demonstrate creativity and innovative use of VMware technology in the entry, explaining what products the business would like to use. Entrants also need to explain how they would measure the transformation or business results as a consequenceof winning the prize
- Companies eligibleto enter the competition must have less than 1,000 employees and be registered in one of the following countries: Austria, Belgium, Czech Republic, Dubai, France, Germany, Israel, Italy, Netherlands, Poland, Republic of Ireland, Spain, South Africa, Sweden, Switzerland, Turkey or the United Kingdom
All entries will be judged and shortlisted by an experienced panel assembled by VMware:
The winning entry will be selected from the shortlisted candidates by Alistair Edwards, principal analyst, Canalys, along with the VMware panel.
VMware is working with its SME channel partners in the Middle East to spread the word and promote the competition to its customers. A shortlist of ten entries will be drawn up by the panel resulting in one winner being selected and announced at VMworld 2012 Europe in Barcelona.
For more information on the competition terms and conditions and how to enter please visit the Thinking Big for your Business website.
To read winning tips from the judges, visit the official VMware EMEA blog. Join the conversation by using our competition hashtag#VMwareThinkingBig and by following us on Twitter: @VMware_ME
Rushika Bhatia Editor
Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of CPI Media Group’s flagship title – SME Advisor magazine. In addition, she leads CPI Media Group’s infographics division – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.