Avaya survey shows more than two thirds of key decision makers are interested in deploying Unified Communications
More than 50 percent of decision makers polled hope to deploy Unified Communications (UC) in their organization within the next year, according to a survey recently conducted by Avaya, a leading global provider of business communications applications, systems and services. The company interviewed key decision-makers from the UAE, Pakistan and Turkey at its recently held CXO Summit in Dubai, to discover their top business priorities and current concerns. The research showed that 84 percent of respondents were interested in deploying Unified Communications; 24 percent want to implement a UC strategy within six months, with a further 36 percent planning on implementing a UC strategy by 2010.
The study highlighted the top priorities for regional businesses with results showing that companies would like to improve on productivity, increase profits, and speed to market, while strengthening their corporate reputation. In addition, 80 percent of those surveyed said that they were considering Managed Services as part of their future business strategy.
Top executives from the telecoms, finance and banking, logistics, travel and hospitality, real estate, oil and gas, healthcare and government industries participated in the survey and revealed their interest in the benefits of Unified Communications and confirmed a strong level of confidence in Avaya solutions.
“A pressing concern for organizations is customer loyalty and retention, which we believe can be improved when companies make it easy to for customers and employees to connect using any type of communication application with any device in any location,” said Roger El Tawil, director of channels and marketing for Avaya in the Emerging Markets region. “Having Unified Communications means that organizations can integrate their many applications under one single interface, enabling users to respond faster to clients and giving them a competitive edge.”
“This latest study has shown us that Middle East organizations require business communications systems to provide flexibility and consistency for both customers and employees, and can help companies maintain their corporate reputation. To help businesses in all sectors improve productivity in every area of their company, it is important that they have a means to deliver the right applications to the right devices whether it be basic communications or highly collaborative, strategic communications,” added El-Tawil.
When selecting a telecom vendor, those interviewed placed service and reliability as the most important qualities with price and local presence also key to the decision process. Avaya’s regional presence and advanced IP-based contact center solutions provide regional businesses with improved customer service, seamless application delivery, trouble-free network management and better ROI.
Participating businesses indicated that they had a strong or very strong relationship with Avaya local management with over 90 percent confirming that they would recommend Avaya to others.

Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.