His Excellency Sultan Bin Saeed Al Mansoori, UAE Minister of Economy discussed with representatives of the leading retail outlets in the country about measures to strengthen market stability.

HE Al Mansoori lauded the cooperation and efforts of the retail outlets in supporting the Ministry’s strategy as well as the recommendations of the Supreme Committee for Consumer Protection in reducing the price of essential commodities. He said the Ministry of Economy is committed to strengthen the framework for communication and dialogue with all retail outlets in the UAE.

HE Al Mansoori said the retail outlets have demonstrated during the Holy Month of Ramadan that they have the resolve and commitment to reduce prices of essential goods in addition to launching marketing initiatives that contributed to enhancing the purchasing power of customers.

At the meeting, the Minister discussed the key challenges faced by the retail sector, and urged the key players to uphold their social responsibility by launching practical initiatives to reduce prices and support market stability.

He noted that the initiatives launched by the retail outlets in the UAE in coordination with the Ministry of the economy, make an ideal model that generated a positive impact on the performance of consumer markets and received wide attention from Gulf countries.

The Minister reiterated the importance of coordination between the Ministry, the Government, the retail outlets and consumers to be prepared for any variables that may affect customer prices and market stability. He called for close monitoring of international prices of consumer goods, and underscored the importance of an electronic system for goods monitoring, which was launched by the Ministry recently.


Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.