Toshiba, in partnership with its sole distributor in the UAE Al Futtaim Electronics, has opened its first flagship store at Dubai Festival City, United Arab Emirates.
“The opening of Toshiba’s first flagship store in the Middle East further underscores our commitment to innovation and offers our valued customers the latest technologies and products from the brand they have always trusted,“ states Yasuyoshi Matsunaga, President, Toshiba Gulf.
Featuring an elegant white interior, the store carries a selection from the Toshiba product portfolio ranging from televisions, laptops, projectors, DVD players, PC options and peripherals. Customers will be able to browse through the latest Toshiba technology on offer in a unique, specialised outlet.
The new Toshiba store marks a milestone in the four-decade history of Toshiba’s involvement in the region and attests to the success of Toshiba since it first began business in the Middle East in 1963. “Toshiba’s affiliation with the Middle East is tried and tested. The Toshiba store opening reinforces our regional business and strengthens our market reach,“ says Pieter Ickx, Vice President for Toshiba Emerging Markets, EMEA.“The flagship store is a testament to Toshiba’s excellence in technology, products, systems and services.“
Vishesh Bhatia, Group Director – Electronics, Engineering & Technologies, Al-Futtaim said the wonderful experience of working together all these years has cemented a strong relationship between Al-Futtaim and Toshiba.
“Al-Futtaim Electronics’ relationship with Toshiba has been mutually rewarding and stretches over 30 years. Our combined efforts in the UAE have made the brand a household name in laptop computers and office automation. The flagship store at Dubai Festival City will reach out further to our customers and add good value to the country’s consumer electronics industry,“ Mr. Bhatia said.
“The store provides a solid platform for Toshiba in supporting our marketing initiatives. It enables us to engage and interact with our valued customers in a bespoke environment,“ furthers Matsunaga. The store will also serve as the venue for future Toshiba events and product launches.'

Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.