Social networking services on offer
Rushika Bhatia
News
Published:

Social networking services on offer

Info2cell.com, a mobile service application provider in the Middle East, has partnered with Myriad Group, a company which globally deals in mobile technology, to power new mobile social networking services to serve over 40 operators and 160 million subscribers across the MENA region.

Info2cell.com will leverage Myriad’s portfolio of mobile social networking services, such as the recently launched Myriad Updates, a text-based mobile social networking service accessible on low-end phones. Myriad Updates leverages Myriad’s mobile social networking platform and Self-Care systems to power services for Tier 1 operators around the world.

Under the Info2cell.com brand, Myriad will manage and power Info2Cell’s entire mobile social networking offering, enabling deployment within weeks. This will enable Info2cell.com to focus on launching its new service among its 40-strong network of mobile operator customers, rather than being burdened with technical integration and rollout.

The new partnership enables operators to have the opportunity to monetise data services in a new way that is complementary to their existing data offerings, but is open to all subscribers, making mobile social networking accessible to mass-market mobile phone and non-data users throughout the entire MENA region.