As leading corporations search for long term sustainable value creation, the role of tacit knowledge and how to make it explicit and transferrable to current and future generations of people introduces new paradigms about how organisations value learning. The value continuum in corporate learning looks at how it attempts to quantify the return on investment, and how to increase alignment with business objectives through organisational learning.
Waleed Jameel, Business Manager at GAC Corporate Academy, shed light on a specific method of cooperate learning that has surely and consequently invaded corporations; eLearning. GAC is the official strategic learning arm of GAC World’s global HR department and delivers learning opportunities to employees throughout the GAC world.
At the discussion held in The Knowledge Cafe event, a bi-monthly share best practice event targeting HR professionals, Waleed spoke about organic social eLearning models within his organisation with attention paid to its success and impact.
“As a strategic business unit, the corporate learning organisation must be ROI focused, and have transparent metrics on cost –vs. – impact. A number of models may be used, with resultant costs and consequences,” Waleed said. ‘The corporate learning organisation must also have learning effectiveness as the core of its delivery capability. Recycled, generic learning content is ineffective in an information rich internet environment.”
The session addressed various types of pedagogical models and the effectiveness of each. Waleed also introduced the SMART approach to rapidly developing effective learning programmes through harnessing internal business intelligence within the corporation.
Created by FranklinCovey Middle East, The Knowledge Cafe brings the world’s top trainers to the Middle East, with many planned to lead future TKCs on topics such as leadership, coaching, communication and team building at this exclusive interactive information sharing and networking community. With numbers capped at 40 to ensure maximum interaction, some of the UAE’s most prominent organisations, including: Americana, DEWA, AW Rostamani, Dubai Airports, Chalhoub Group, DP World, Jumeirah, KHDA and Emaar Hospitality, have all signed up to be part of the bi-monthly think tank. Attendees include senior HR and leadership and development professionals, participating in The Knowledge Café in order to learn, share and network.
Before joining SME Advisor, I worked as a producer/reporter for Forbes Media in New York. I obtained a Bachelor’s degree in Journalism and International Studies at the University of South Florida in the US. I am currently in Dubai working as Sub-Editor for SME Advisor Middle East, which is a business magazine published by CPI. You can follow me on Twitter: @joumanasaad or @SMEadvisorME and (Joumana Saad) or (SME Advisor) on LinkedIn.