Going Green’ is not a fad anymore. It is a lifestyle that everybody is embracing. Ekotribe offers environmentally-friendly products that have been carefully sourced from US, Canada, Europe, India and Australia to enable people in the region live a green and positive lifestyle. The company supports environmentally friendly manufacturers and designers.

Ekotribe is introducing the Envirosax designer reusable bags in the UAE. According to Anu Agarwal, Director of Ekotribe, “It is one of the quickest and easiest ways to ‘start going green’ without losing your fashion edge. Chic, inexpensive and compact, these eco-friendly bags have many colors and styles to choose from. Each bag holds the equivalent of two supermarket bags. We are confident that people will love the utility of these bags.”

Envirosax manufactures a line of reusable bags utilising fabrics such as linen, bamboo, hemp and organic cotton. Printed with vegetable based inks, the variance in fabric texture creates a variety of effects with the different designs. Each bag is packaged in its own little pouch for easy storage in a glove compartment or handbag. All packaging is made from recycled cardboard printed with soy-based inks.

For more information, visit www.ekotribe.com.

ketaki@cpidubai.com'

Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.