Search is only the tip of the iceberg today. With myriad solutions for business, has Google proved that being cool and being capable need not be contradictory?
Push me, pull you
Google?s two-pronged approach to crossing the language barrier helps businesses make their sites available in up to 13 languages
Using Google?s free translation gadget (http://translate.google.com) Website owners ? from a merchant in Bordeaux to a local crafts shop in the UAE ? can make their sites instantly available in up to 13 other languages.
Visit the new Tools tab on Google Translate, select the language of your Webpage and then cut and paste the automatically generated HTML snippet and include it in your page. Translation is available from English to/from Arabic, Chinese (Traditional), Chinese (Simplified), Dutch, French, Italian, German, Greek, Japanese, Korean, Portuguese, Russian, and Spanish and from French to/from German.
Now when users visit your page, they can automatically translate your content into another language by choosing a language in the gadget. While machine translation isn?t perfect, users who might otherwise be unable to access your site can now get a basic understanding of your content.
Cross language search
Click on the Translated Search tab on Google Translate, type in your query and select the language in which you would like to see your results. In a fraction of a second, Google translates the query, searches across the Web, and translates the title and snippets of the results. In addition, Google also provides users with an edit link to refine their queries, and juxtaposes translated results alongside the original results so that users with some language ability can compare the results.
This feature is available in English, Arabic, French, Italian, German, Spanish, Portuguese, Russian, Japanese, Korean, Chinese (Traditional), Chinese (Simplified).
He cites a real-life example: “I’m currently studying for my Masters” degree from London Business School. About 70 of us students had been sharing, coordinating and collecting information via e-mail all along. This was not very efficient, so we made a spreadsheet in Google apps which contains everyone\s details. Now it’s all in one place that everyone can access and edit. You can see previous versions, and the sequence and source of changes, who added what, when. And you can see who is online and even chat with them. So you can share, collaborate and communicate in real time.?
Gmail add-ons for busy businesses
Here are our favourites. You can access them from Gmail labs, a service that lets you test (and use) these additional features while they’re being tweaked by the developers at Google. To access labs, click on the Labs tab under Settings, near where your e-mail address appears in bold lettering.
Think of tasks as a very lightweight post-it note for your Gmail inbox. One really cool feature is the way Tasks integrates with incoming e-mails.
2. Quick links
Have an e-mail that you know you’ll be reopening quite a bit? With quick links, you can create a shortcut to it that appears in the quick links widget on the left column of your Gmail page.
3. Canned responses
Depending on your line of work, you might just have too many e-mails to get through in one day, many of which don’t require a personalised reply. With canned responses you can send a pre-formatted response to any e-mail you receive.
4. Custom label colours
If you use the labels feature in Gmail ? akin to tagging an e-mail so you can discover it easily later – this is a nice design add-on to help your eyes decipher one label from the other. So, perhaps, you’d like your “travel” label to appear in blue and your “expenses” one to appear in green.
5. Forgotten attachment detector
It happens all the time. You craft an e-mail message, explaining what you’d like done or someone to see in an attached file. But, of course, you send it and forget to attach said file. If you enable the Gmail forgotten attachment detector, a pop-up reminder will come up when you use words like “attach” or “attachment,” asking if you’ve forgotten it.
6. E-mail addict
We spend too much time on e-mail. With e-mail addict, once an hour your e-mail will shut down, asking you to “take a break” and you will become invisible on Google Chat for 15 minutes.
Quick tip: Push your site on search
When a user enters a query, Google searches its index for matching pages and returns the most relevant results. Relevancy is determined by over 200 factors, one of which is the PageRank ? the measure of the importance of a page based on the incoming links from other pages. In simple terms, the more sites link to your page, the higher is its PageRank.
Trivia: A few years ago, online Bush-bashers used PageRank to their advantage. They ganged up to link the term “miserable failure” from their blogs to the 43rd President’s homepage. As a result, a Google search for “miserable failure” returned the White House’s Website as top result.
Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.