New initiative aims to inspire Saudi women
Rushika Bhatia
News
Published:

New initiative aims to inspire Saudi women

“Inspiration to set an example”, “achievement by understanding reality” and “ambition and understanding the future” among main topics covered

Lipton has launched an initiative fostering dialogue between women. It aims to create an interactive platform that brings together women representing different generations and creative groups in the Saudi society, who managed to overcome all sorts of social, economical and educational barriers, and presented significant achievements related to specific social and personal causes. The initiative will kick off from Jeddah, and reach out to several Saudi cities. The first monthly panel of the “Inspirational Dialogues” initiative, launched by Unilever Lipton as a part of its CSR programs in KSA, will be held with a host of leading Saudi women, to talk about their experiences on personal, professional and social levels. The panel includes an open discussion session entitled “your success is our inspiration”.

The “Inspirational Dialogues” initiative, launched for the first time in Saudi Arabia by Unilever Lipton, offers an ideal platform for Saudi women of all ages to engage in constructive dialogues on three main topics, the first being “inspiration to set an example”, where the major participants discuss their achievements on personal and social levels, highlighting the challenges they faced and the traditional stereotyping they had to change in order to raise awareness within their society about women’s capabilities and their right to prove themselves as active members in the society. The session will also discuss the development of Saudi women in recent year, especially with their increased access to better education and the series of educational initiatives launches by the Saudi government, to achieve social sustainability and strengthen women’s roles in developing all aspects of Saudi life. Some other factors include the increasing rate of Internet and modern communication technologies usage among women, and the growing role of media in discussing feminist issues, which played a vital role in raising awareness among women and encouraging them to explore their true potentials and take their own decisions.

On the other hand, the “achievement by understanding reality” session is based upon the participants’ experience regarding the growth of women’s capabilities, based on the changing social norms, the availability of educational programs, and the increasing margin of freedom that gave women new tools to excl and be more creative.

The third topic, “ambition and understanding the future”, is to be the main focus of the initiative. It discusses the future of Saudi women and their ambitions.

Tawfeeq Al Akhras , Marketing Director of food & beverages Unilever KSA, said “We are very proud to launch this initiative, because it creates a stepping stone for young Saudi women to start exploring new paths for themselves that fulfil their personal ambitions and enhance their role in building a better future”.

The “Creative Dialogues” panel will be a brainstorming session to help women recognise their own potentials, through understanding relevant success stories, and benefiting from local development programs in this regard. This includes discussing several important issues, like the percentage of women’s employment in private and public sectors, and their executive achievements and roles in decision making. “Creative Dialogues” will also discuss the way society looks at working women, and the level of encouragement they receive from their families and surroundings.