With the presence of the Deputy Ruler of Sharjah HH Sheikh Abdullah Bin Salem Al Qassimi, Ruwad Establishment has announced the launch of the “National Network for Small and Medium Enterprises”, which is aimed at bringing together as many institutions as possible in support of the small and medium enterprises sector. It will also aim to achieve development and leadership status.

The initiative by Ruwad is targeted at strengthening cooperation between small and medium enterprises in various economic sectors, and to make the network a comprehensive hub of information and skills exchange between project owners on the one hand, and government and private sector establishments on the other.

The network is designed to strengthen the competitive capabilities of national small and medium enterprises while developing creativity and leadership in order to reinforce relations and cooperation between national companies. In addition, with the help of the establishments supporting this initiative, it will create loyalty and confidence in national products as well as recognition of the actual and necessary needs of small and medium enterprises in the country. Another facet of the network is the expansion of the number of companies benefitting from the services offered by establishments supporting small and medium enterprises, and the role of these in the support of sustainable development.

Ruwad also seeks to make the network a core center for establishing integral and cluster projects in a way that ensures that big companies and establishments, inside and outside of the country, are funded and member companies are stimulated to achieve supremacy in performance and productivity. Furthermore, the network is intended to be a central hub, bringing together GCC projects with markets filled with potential investment opportunities in order to attract the attention of big international companies.

Members of the National Network for Small and Medium enterprises will gain various advantages. These include: benefitting from initiatives, training and promotional activities targeted at network members; staying in touch with local, governmental establishments and ministries to receive the necessary support; taking advantage of investment opportunities sought by the network or support establishments through commission or franchise contracts; and participation in various exhibitions inside and outside of the country; among others.


Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.