Project Qatar, the 9th International Trade Exhibition for Construction Technology, Building Materials, Equipment and Environmental Technology, has announced its regional launch during a ceremony attended by officials, diplomats, businessmen and investors at the Al Bustan Rotana Hotel in Dubai. Occupying an exhibition area of more than 62,000 square metres, Project Qatar will be held from 30thApril to 3rd May 2012, at the Doha Exhibition Centre, with around 2,083 local and international companies showcasing the latest technologies, state-of-the art equipment and services in the construction market.
Bassel Amaneddine, General Manager of IFP Emirates, presented an overview of the extraordinary growth of the exhibition since its inception in 2004. He said: “Project Qatar has become a landmark event in construction exhibitions in the Middle East, thanks to the ongoing support of various strategic partners in the business community across the GCC, especially in the UAE.”
Amaneddine also revealed that exhibitors at Project Qatar will come from 48 countries, while more than 40 international business development agencies representing various countries will also be attending the event. He further stated that the large international presence is “proof that international companies regard the exhibition as a favorite destination and a top choice to enhance and strengthen their presence in the promising Qatari market.” Amaneddine also discussed the strategic benefits of the exhibition for regional and international participants as a “comprehensive platform that allows them to showcase their expertise, launch new products, and explore opportunities to participate in the construction boom taking place in Qatar.”
He added: “The construction industry in Qatar is expected to enjoy sustained growth and we are therefore pleased to welcome the participation of leading UAE companies in the exhibition. We believe that their presence will surely create a significant impact on the industry. With their vast expertise in the construction industry and real estate development, UAE companies serve as key partners and play a critical role in the growth of Qatar’s construction market.”
Commenting on the importance of regional and international support for the exhibition, especially by companies from the UAE, Mohammad Al Kamali, Director of Export Markets Development in Dubai Exports, noted that over 100 UAE companies from the building and construction industry will be exhibiting in the UAE national pavilion, which offers an exhibition space of over 2,600 square meters. He also assured that Dubai Exports will be spearheading the participation of other companies in the UAE pavilion.
Al Kamali also said that the participation of the UAE companies is in line with the Dubai Exports’ thrust to increase bilateral trade between the UAE and Qatar over the next two years, leveraging Qatar’s willingness to cooperate with various companies, especially in the UAE and the rest of the GCC, particularly in light of Qatar’s successful bid to host the 2022 World Cup. He further pointed out that Project Qatar 2012 is a major gateway to penetrate the construction market in Qatar and serves as a must-attend annual forum for construction experts and those interested in the world of construction materials and construction techniques and solutions.
“The exhibition promotes the competitiveness of UAE companies in a sector that has witnessed a sustained influx of leading international companies that are taking advantage of aggressive expenditure on infrastructure development and real estate projects. I invite all industry professionals from the UAE to attend the event as it serves as an important platform that will strengthen relations with leaders, officials and decision makers in Qatar’s construction market,” he concluded.
About 83% of the participating companies at Project Qatar are international, which is comparable to percentages recorded by leading international exhibitions. For instance, the exhibition is set to witness the participation of more than 100 Malaysian companies, which is Asia’s biggest representation in the exhibition. While Italy, on the other hand, is represented by 85 companies, which is Europe’s largest representation. Turkey has one of the largest pavilions in the exhibition, spread over 1,500 square meters, while German companies occupy an area of up to 1,300 square meters.
IFP and ICE, Verona (ITALIAN TRADE COMMISSION), which regulates the largest exhibitions of stones and marbles in Italy “Marmo Mac”, have been closely collaborating to ensure the success of Project Qatar over the past editions. This partnership aims to launch Qatar Stone Tech 2012 in conjunction with Project Qatar 2012, as the Qatar Stone Tech Exhibition is dedicated to stone, marble and granite that are especially designed to meet the demand for equipments and products that the construction sector in the region uses.
Commenting on this partnership, and the prominent Italian presence at the exhibition in general, Simona Autuori, Representative of the ITALIAN TRADE COMMISSION, said: “The size of the Italian pavilion at the show this year has increased in comparison to last year, to include 85 companies from various construction fields, such as architectural engineering, building materials and equipment, stone, marble, eco-friendly solutions, furniture, and others. The Italian companies have focused on establishing relationships with new customers, and are searching for local and regional partnerships that open the doors for it to participate in the current and future projects in Qatar and the GCC. There is no doubt that Project Qatar is the best opportunity to accomplish that.”
“Italian companies have immense experience, which can be utilised by domestic markets in Qatar and the GCC. I really wish industry leaders in the UAE seize the opportunity to meet and communicate with these companies in order to support this excellent construction boom taking place here in Dubai and make use of the best that Italy has to offer in this field,” she added.
In addition to the countries that have a significant presence in the construction sector and the exhibition alike, as is the case of Italy and the UAE, the exhibition witnesses the participation of new countries for the first time in Project Qatar, like Greece, Ireland, Luxembourg, Spain, Taiwan, and Sweden.
Before joining SME Advisor, I worked as a producer/reporter for Forbes Media in New York. I obtained a Bachelor’s degree in Journalism and International Studies at the University of South Florida in the US. I am currently in Dubai working as Sub-Editor for SME Advisor Middle East, which is a business magazine published by CPI. You can follow me on Twitter: @joumanasaad or @SMEadvisorME and (Joumana Saad) or (SME Advisor) on LinkedIn.