HP Middle East announced extending its services to HP valued customers with the launch of HP Financial Services in the Dubai International Financial Centre (DIFC).

HP Financial Services is the leasing and lifecycle asset management services subsidiary of the Hewlett-Packard Company, offering a full range of financial services solutions.

Eyad Shihabi, Managing Director and Enterprise Business Lead for the Middle East for HP, said: “With the launch of financial services capabilities we are adding a new, and significant, link in the value chain for our top customers.

“HP Financial Services help customers significantly reduce the cost of ownership throughout the IT lifecycle – from planning and acquiring technology, all the way to retiring and replacing it. It will make it easy and economical for customers to deploy world-class technology on terms tailored to their unique needs. Not only that, we can help our valued customers manage the risk of dealing with obsolete or unneeded IT equipment.”

Leasing provides clients with flexibility and makes it easy for them to migrate to newer generations of technology. There’s typically no substantial upfront payment, so clients preserve working capital and can allocate it to other projects.

HP Financial Services manages the entire life cycle process and can provide technology refreshes at appropriate intervals during the lease. The company also offers sale-leaseback capabilities.

ketaki@cpidubai.com'

Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.