The Change Initiative, a new UAE-based sustainability venture was inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline Group. The 55,000 sq. ft. facility is the first-of-its-kind marketplace dedicated to promoting sustainable solutions for consumers and corporations alike.
The Change Initiative concept and marketplace was developed by Gundeep Singh, in light of the sustainability challenges that the world is facing today. Having lived and worked in the UAE for over thirteen years, Gundeep established The Change Initiative in Dubai based on the national vision of the UAE which is conducive to sustainability and environmental protection. The company’s Board comprises renowned entrepreneurs, investors and public figures from the UAE and abroad such as Abdullah Mohamed Al Mazrui, Deputy Chairman, and Loek Malmberg, Chairman and Robert F Kennedy Junior, Board Member.
The marketplace offers integrated products and solutions from over 50 leading brands and multinational firms, operating in the sustainability space such as, Schneider, Vitra, Ecover, Siematic, Volkswagen and IBM. The facility will cater to consumers and corporations who are interested in making environmentally responsible purchases for their home or in the workplace from energy saving light bulbs and eco-friendly detergents to sustainable furniture, water fixtures and other innovative, technological solutions.
Gundeep Singh, CEO and Founder, The Change Initiative, said: “Firstly, I would like to take the opportunity to sincerely thank His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline Group,for his support. Our project aspires to influence responsible, sustainable behaviours by introducing new solutions that can trigger small but smart lifestyle changes in the UAE community. As a company, we have already implemented these solutions into our workplace and initiated lifestyle changes within our employee base. Our company firmly believes in sustainability and at The Change Initiative, we practice what we preach.”
“Addressing the knowledge gaps relating to sustainability is at the forefront of our strategy. We are dedicated to helping consumers, businesses and governments choose sustainable purchases and behave responsibly towards the environment, in ways that are practical, achievable and affordable. We are confident that our marketplace is well positioned to addressing the current gaps, creating and answering the UAE local demand for sustainable solutions,” Singh added.
Before joining SME Advisor, I worked as a producer/reporter for Forbes Media in New York. I obtained a Bachelor’s degree in Journalism and International Studies at the University of South Florida in the US. I am currently in Dubai working as Sub-Editor for SME Advisor Middle East, which is a business magazine published by CPI. You can follow me on Twitter: @joumanasaad or @SMEadvisorME and (Joumana Saad) or (SME Advisor) on LinkedIn.