Forbes Middle East magazine’s list of top 100 most powerful businesswomen in public shareholding companies ranks Hala Badri, Executive Vice President, Brand and Communications at du, at 37. The much-coveted and exclusive ranking recognises Badri’s dedication and commitment to providing the utmost service in telecommunication in her role as EVP – significantly raising industry standards along the way.

The list profiles a discerning few and features the very best in the region’s female executives. Badri’s current title and impressive slew of accomplishments undoubtedly merit her inclusion.

“We would like to congratulate Hala Badri for this wonderful accomplishment, and we continue to be grateful and appreciative of her longstanding efforts to offer the highest quality of work in all of her endeavors at du,” said Osman Sultan, CEO, du. “We strive to deliver an exceptional and diversified work environment at du, perfectly suited to an array of skills and experience. Many of our key positions are held by talented women and their presence is pivotal to the success of our business.”

Indeed, du places much emphasis on the importance of empowering women and spearheading their careers – an initiative which has taken place since the company’s very inception. By placing women in important positions and encouraging them to make key decisions, du recognises their undeniable contribution to the telecommunication industry.'

Joumana Saad

Before joining SME Advisor, I worked as a producer/reporter for Forbes Media in New York. I obtained a Bachelor’s degree in Journalism and International Studies at the University of South Florida in the US. I am currently in Dubai working as Sub-Editor for SME Advisor Middle East, which is a business magazine published by CPI. You can follow me on Twitter: @joumanasaad or @SMEadvisorME and (Joumana Saad) or (SME Advisor) on LinkedIn.