Dubai is preparing for yet another exciting, unique and magnificent event. Ramadan Night Market will held during the holy month of Ramadan at the prestigious Dubai World Trade Centre. Organised by Sumansa Exhibitions, the event will be held during the last ten days of Ramadan from 10-19th August, 2012 offering residents and tourists a great opportunity to shop for all their festival needs under one roof. The multi-products, multi-country, multi-utility consumer fair will feature products and services from across the globe with product categories ranging from food items, garments and leather items, electronics, perfumes, home appliances, accessories, furniture & handicrafts, toys and baby items, automobiles, souvenirs and collectibles, musical instruments and travel and tourism, among other items.
With an expected visitor count of about 20,000 visitors during the ten days and over 300 participating exhibitors, this unique consumer event is guaranteed to generate a lot of buzz around the festival of Eid, while giving retailers a big edge by providing a great platform to showcase and sell their products and services to a cosmopolitan, multi lingual and multi -cultural UAE society.
“People from different parts of the world live and work here, bringing their own cultural heritage to this cosmopolitan city. Spending during the Ramadan period and before Eid is significantly higher and customers are always looking for new experiences. No other event of this profile is held during Ramadan in Dubai hence there seems to be a big potential and huge demand. Considering all this we felt, an event of this nature at this time of the year would be a fantastic idea. For both exhibitors and shoppers it will be the right platform, whereas shoppers will get to shop for all their Eid requirements, retailers can use this to sell, market or launch new products,” said Sunil Jaiswal, CEO Sumansa Exhibitions.
Q212 BMI UAE Retail report forecasts that the country’s retail sales will grow from an estimated AED 124.07 billion (USD 33.78billion) in 2012 to AED 179.15 billion (USD 48.78billion) by 2016. Key factors behind the forecast are strong underlying economic growth, increasing household consumption, growing acceptance of modern retailing concepts, and expatriate wealth. While Emiratis contribute to retail sales, the buying power of the country’s expatriate residents is the major source of success, according to a study by Indian research firm RNCOS. Tourism is also a massive factor in stimulating retail growth, with BMI forecasting UAE tourist arrivals to reach 12.57 million in 2012, a 7.1% rise on the previous year.
“Sumansa Exhibitions has always been at the forefront of organising top level exhibitions catering to consumer demands and fulfilling their aspirations while ensuring that our exhibitors get the maximum return on investment, all our events are very well marketed including our flagship internationally acclaimed Indian Property Show. This time again, we have a comprehensive marketing plan in place which will be a healthy mix of all possible media vehicles including newspaper, television and radio advertising, billboards, SMS and online marketing, and public relations,” said Sajid Aga, Project Director, Sumansa Exhibitions.
Before joining SME Advisor, I worked as a producer/reporter for Forbes Media in New York. I obtained a Bachelor’s degree in Journalism and International Studies at the University of South Florida in the US. I am currently in Dubai working as Sub-Editor for SME Advisor Middle East, which is a business magazine published by CPI. You can follow me on Twitter: @joumanasaad or @SMEadvisorME and (Joumana Saad) or (SME Advisor) on LinkedIn.