The Middle East is one of the fastest growing markets in the world for the printing and packaging industries, and Dubai Export Development Corporation (EDC) is developing Dubai to become the export hub for these sectors in the entire region.
EDC is exhibiting for the first time at the Gulf Pack and Gulf Print Exhibitions, the Middle East’s only dedicated vertical trade exhibitions for the international printing, publishing and packaging industries. As the government body responsible for promoting exports from Dubai and the UAE, EDC is fostering potential businesses regionally and internationally to its members in the printing and packaging sectors.
Four UAE-based companies in the printing and packaging sectors namely Positive Packaging Middle East, FLEX Middle East, Plastic Packaging, and Al Hasanat Trading, are exhibiting their latest developments and products at the EDC stand. These companies and EDC will take advantage and promote their products to an expected 12,000 international and local buyers as well as exchange businesses with various exhibitors from across 41 countries.
?The Middle East printing market is predicted to grow an average of 7.7 per cent annually until 2012 or a value of US$7.6 billion (AED27.9 billion), according to Pira International, the leading information provider for the printing, paper, packaging and publishing industries. Dubai has seen this unparalleled growth in this sector and has introduced several initiatives such as the International Media Production Zone (IMPZ), a fast developing community of popular titles and related media services,? said Engr. Saed Al Awadi, Chief Executive Officer, EDC.
The Gulf Print serves as a platform for exhibitors to attract international suppliers of printing machinery, printing and publishing software and the latest equipment from leading international print providers while the Gulf Pack is the only packaging event for the entire region and the premier event for packaging machinery manufacturers.'

Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.