SAE Institute Dubai announced that Dubai will be the first campus for the launch of a one-year professional diploma in digital journalism, also known as “backpack journalism”.

“Backpack journalism” is a growing movement that sees independent journalists travelling to hard-to-reach areas to file stories using only tools that they can carry with them. Each student will receive a backpack with the equipment they will need for their future career, including a JVC digital video camera and a Macintosh laptop equipped with editing software. 

While the first student intake is set to commence on 7 March in Dubai, the global launch of the programme is scheduled for October 2010, placing SAE Dubai at the forefront of innovative responses to a changing media landscape.

Suitable for the amateur single practitioner as well as seasoned professionals, SAE Dubai’s intensive immersion in digital journalism will deliver the full range of skills required for effective storytelling, from idea development and successful pitching to scriptwriting and editing.

SAE’s partnership with JVC Professional, manufacturers of a wide range of high quality solutions for broadcast, professional and industrial applications, will allow students to use state-of-the-art technology to hone their technical skills in digital film as well as photography, sound and video editing, podcasting and blogging.

Marco Bettelli, Director – Business Development, SAE Group, said: “The Digital Journalism programme combines industry standards with practical, hands-on exercises. The course was designed by industry professionals to train journalists who are compelled to go beyond the remit of traditional media to seek out underrepresented stories. This will allow independent journalists and content creators to package their stories for multiple platforms, including major broadcasters and web-based media outlets.”

Further information is available on'

Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.