Large quantities of counterfeit industrial goods were confiscated in Dubai recently following a raid conducted by Anchor Allied, the largest manufacturer of adhesive tapes and specialty adhesives in the Middle East, in co-ordination with local authorities at the premises of a trading company in Rashidiya selling spurious products that bear Anchor Allied brand labels. The counterfeit products were later confiscated by the police.

A case has been brought against the trader, and the matter is now pending before court.

“Our marketing team had identified the trader who was distributing counterfeit spray paints bearing Anchor Allied brand labels. On receiving information that a particular trader would be receiving delivery of the spurious products, we coordinated with the legal authorities to raid the trader’s premises and confiscated the products,” said Mr. K.P. Unnikrishnan Marketing Manager of Anchor Allied, which is a subsidiary of M’Sharie, the private equity arm of Dubai Investments. “We thank the authorities, especially Dubai Police and Dubai Economic Department, for their swift action on the issue and for their continued efforts to curb counterfeit goods trade.”

“The authorities in the UAE realise that counterfeit goods trade is a serious problem with wide and far-reaching implications; it hurts legitimate businesses, undermines the local economy and stifles research and development. Moreover, using pirated products could pose serious health and safety risks to consumers/customers. Recognizing this, the government has been working to ensure that all relevant departments work closely together to combat this menace and protect the interests of businesses and consumers,” he added.

Unnikrishnan stated that Anchor Allied is facing similar piracy-related issues in Saudi Arabia as well, where the company’s market-leading ASMACO brand of masking tapes was found to have been counterfeited. Anchor Allied’s legal advisers in Saudi are coordinating with local authorities to take appropriate action to counter this fraud.

“Well-known consumer and industrial brands have always been a target of counterfeit goods rackets, and Anchor Allied being the regional market leader in several product segments, the threat is very real. Our marketing and sales teams are keeping a strict vigil on potential counterfeiting activities and are coordinating closely with the various local authorities to tackle the issue,” Unnikrishnan said.

“We wish to urge customers to report to the appropriate authorities any counterfeiting activities or suspicious products they may come across, as customer inputs are vital to effectively combating the threat of counterfeiting,” Unnikrishnan concluded.'

Ketaki Banga

Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.