Michel Alaby, Director-General of the Arab Chamber

Arab importers booked USD 6.5 million worth of Brazilian food products during a recently concluded matchmaking event for food companies at the Arab Brazilian Chamber of Commerce offices in São Paulo, Brazil. The event also generated over USD 44 million in contracts spread over the next 12 months, according to the Arab Brazilian Chamber and the Brazilian Export and Investment Promotion Agency (Apex), which organised the matchmaking and roundtable events.

“We had very positive results in the areas of beef and chicken products,” said Michel Alaby, CEO of the Arab Brazilian Chamber. “It was one of the most successful events we have had, and the partnership with Apex was crucial for the success of the project.”


Alaby further said that they received positive feedback from the Arab and Brazilian companies that took part in the event. “The Arab delegates said that it was a very important visit that allowed them to learn more about Brazilian companies. Likewise their Brazilian counterparts found the roundtable discussions extremely fruitful,” he said.

Majority of the deals signed at the matchmaking event covered chicken, beef and fruit products.

Alaby also stated that Brazilian companies should invest more in the production of halal products. “The Arab importers were seeking halal-certified chocolate, sweets and food products. This represents a huge potential as currently they buy these products from Malaysia, Indonesia and Singapore,” he said. Halal certification attests that the product complies with Islamic principles and does not contain substances that are unfit for consumption by Muslims.

The event was attended by ten importers from the UAE, Kuwait and Jordan. On the Brazilian side, there were over 60 food companies that showcased their food products. Apart from conducting business meetings with Brazilian exporters, the visiting delegation also toured various food manufacturing facilities in Brazil.


Joumana Saad

Before joining SME Advisor, I worked as a producer/reporter for Forbes Media in New York. I obtained a Bachelor’s degree in Journalism and International Studies at the University of South Florida in the US. I am currently in Dubai working as Sub-Editor for SME Advisor Middle East, which is a business magazine published by CPI. You can follow me on Twitter: @joumanasaad or @SMEadvisorME and (Joumana Saad) or (SME Advisor) on LinkedIn.