A picture is worth a thousand words
Inside Instagram’s game plan for global domination… All over the world, people come to Instagram to be inspired, discover new things and connect to the things they love. Instagram started as a dream between two people five years ago. Now, it’s a global community of over half a billion... Read more
Getting ahead with Etisalat!
As Etisalat launches an extensive new SMB TV commercial and advertising campaign, the powerful message for SMBs is that they have a world of resources at their disposal to leverage critical change, connectivity and growth. The fact is whether your SMB is looking to be a leader in the... Read more
Top insights from a LinkedIn expert
In this month’s media special issue, we turn to Jake Thomas, Head of LinkedIn Marketing Solutions, MENA, for his take on the evolution of content consumption, top industry trends and how LinkedIn is raising the bar… LinkedIn connects the world’s professionals to make them more productive and successful and... Read more
How Careem came up with its brilliant campaign
When Careem launched its bold ad campaign across Sheikh Zayed Road and other prominent areas in the UAE, it caught the attention of every onlooker. It had a punchline that wasn’t just tastefully cheeky, but also sent out a clear message. We get talking to the man at the... Read more
Step inside the future: Virtual Reality

After social media, is virtual reality set to be the next big thing within the media space? We sure think so and here’s why…

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The Big Debate – Delivery drones
Whether we like it or not, drones are here to stay. A recent study by the Association for Unmanned Vehicle Systems International (AUVSI) predicted that the drone industry is set to have a US$ 100 billion economic impact. This means that drones are soon going to be integrated across... Read more
E-commerce at crossroads
SME Advisor presents the following outlook by Ronaldo Mouchawar the man at the helm of the region’s most successful e-commerce site Souq.com. With high GDP per capita and the highest smartphone penetration rate in the world, the Middle East represents one of the fastest growing e-commerce markets globally –... Read more
Top business devices for your SMB

Etisalat announced the launch of a new Business Devices program offering SMB customers a comprehensive range of latest office devices at zero upfront cost and easy installment plans

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Exporting in the digital age

Many SME exporters still haven’t fully taken advantage of the new technologies, explains Dr. Ashraf Ali Mahate Head of Export Market Intelligence, Dubai Exports.

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Digital strategies for mid-sized firms

Mohammed Areff, Vice President, Avaya MEA & Turkey, presents sound advice for mid-sized businesses looking to spruce up their digital strategies…

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