Operations
Sales and dealing with objections
If you are a sales professional, then you can relive the times when you have been rejected by a customer after months of follow-up. Peter...
Michael Byrne | Jan 24, 2012 | Comments 0
Bringing together leading minds for the Digital Media Forum
From social media trends to e-commerce, the Digital Media Forum tackles the latest in leading information in an ever evolving digital age from the 25th...
Michael Byrne | Jan 18, 2012 | Comments 0
Leadership communication
Every business, no matter how global or local, relies on communication to get things done. Yet only a small percentage of companies actually invest in...
Contributor | Jan 18, 2012 | Comments 1
Leveraging visual expression of a brand
Brands and their identities can be leveraged to create awareness, reputation and market share. Mark Rollinson, Group Creative Director, All About Brands and CEO, Brand...
Contributor | Jan 16, 2012 | Comments 0
Leadership: What’s your style?
The discussion on difference between a leader and a manager has been going on for some time. However, in these times of economic uncertainties, every...
Contributor | Jan 12, 2012 | Comments 0
University Leadership Council launched in UAE
The University Leadership Council (ULC) was launched in the UAE today under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister...
Michael Byrne | Jan 11, 2012 | Comments 0
Coaching corporate athletes
Desperate times call for desperate measures. With the global economic highs and lows affecting the majority of the workforce and their livelihood, it is time...
Contributor | Nov 21, 2011 | Comments 0
Marketing through Facebook
Facebook is the new place to hang out and be with friends. However, it can also be used to promote your business, says Alan Devereux,...
Michael Byrne | Oct 26, 2011 | Comments 0
Negotiating licensing contracts
In the second part of the series on commercialising an idea, Geethalakshmi R., CEO and Managing Partner, Associated Business Attorneys, discusses the processes involved with...
Michael Byrne | Oct 25, 2011 | Comments 0
Marketing to eve
In the second part of the series, John Lincoln, Vice-President, Enterprise Marketing, du, advises on the strategies and tactics businesses should use to attract the...
Michael Byrne | Sep 20, 2011 | Comments 0
Integrating social media: The right mix
Over the past few years, the world has witnessed a transition from traditional marketing techniques to hugely popular digital marketing strategies. With the simultaneous growth...
Contributor | Aug 14, 2011 | Comments 1
IBA Host Committee provides 50 Arab Law Scholarships to the Middle East
The International Bar Association (IBA) host committee is offering scholarships to cover travel, accommodation and registration costs for 50 Young Arab lawyers to attend its...
Michael Byrne | Aug 11, 2011 | Comments 0
Knowing your worth
Have you ever wondered what the asset value of your intellectual property is, asks Geethalashmi R., CEO and Managing Partner, Associated Business Attorneys. Let’s start with...
Contributor | Aug 09, 2011 | Comments 0
How to hire a recruitment firm
Whether you do it in house or through a recruitment firm, it’s not just about hiring; it’s about hiring at the right time and with...
Contributor | Aug 09, 2011 | Comments 0
Marketing to women: Thinking pink
Why should SMEs master the art of marketing to women? This is a two-part series on targeting a very important market. In the first part...
Michael Byrne | Aug 07, 2011 | Comments 0
