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Making word of mouth count

The Referral Institute's Phil Bedford on the need for SMEs to utilise referrals to ge ...

Summer of the souk

With the summer season heating up in the UAE, retailers are putting their marketing c ...

Lessons in risk management

Horst Simon of Horwath MAK Risk Consulting explains how a basic risk management fram ...

Managing Generation Y

Businesses are quickly realising the challenges of keeping younger professionals inte ...

Dealing with uncertainty

With the right levels of analysis in place, executives can strengthen their foresigh ...

Corporate governance in the Middle East

Hawkamah's partnership with AUB chair aims to develop corporate governance standards ...

Navigating bankruptcy

We investigate the newly proposed UAE Federal Financial Restructuring and Bankruptcy ...

Law firms to offer registration

Law firms in Dubai to offer business registration and licensing services by August 20 ...

The pillars of segmentation

du's John Lincoln takes us through what this marketing element means beyond the singl ...

Maximising your reach

Xerox's Dan Smith explains how outsourcing certain marketing tasks can increase retur ...
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