CATEGORY / Marketing
How to fight a price war
All war is based on deception. So how do you fight a price war? In last month’s pri ...
Mid East companies are still just dabbling in philanthropy
A leading consultant on Corporate Social Responsibility (CSR) says that too many comp ...
Facebook could fade away after ten years, just like MySpace and Geocit
Mediastow, a media intelligence company in the Middle East, anticipates that leading ...
Hitting bulls-eye
Your pitch might not be exactly what a journalist is looking for, but it might spark ...
Avoid death by bullets: Presentation skills programme
Content may be considered king but an award-winning script, badly presented, will swi ...
Turning turtle: CSR strategy
Ketaki Banga looks at how the Jumeirah Group turned its CSR marketing strategy on its ...
Media relations and taming the beast
Media relations are important for business but this vital skill is not rocket science ...
Making the right connection with social media marketing
Social media marketing is a buzz word that has swept the globe lately and although bu ...
Turning “Like” to “Buy”: Social media emerges as a commerce ch
Now that social networking has become embedded in the fabric of everyday life for mil ...
A little less conversation, a little more action
Yes, I know – it’s fashionable to be cynical and condescending. It’s a mark of ...
