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CATEGORY / Marketing

The best things in life are free

What would you say if someone could show you a way to track competitors, find new hir ...

Playing two moves ahead

A customers’ attention has shifted from traditional billboards and yellow pages to ...

Dubai’s mentions in online forums and social networks grows

Dubai’s share in mentions in online forums and social networks has grown dramatical ...

Tactile perception: “some like it furry”

A woman’s hormonal makeup drives her taste in fabrics and textures, with “ ...

How to fight a price war

All war is based on deception. So how do you fight a price war? In last month’s pri ...

Mid East companies are still just dabbling in philanthropy

A leading consultant on Corporate Social Responsibility (CSR) says that too many comp ...

Facebook could fade away after ten years, just like MySpace and Geocit

Mediastow, a media intelligence company in the Middle East, anticipates that leading ...

Hitting bulls-eye

Your pitch might not be exactly what a journalist is looking for, but it might spark ...

Avoid death by bullets: Presentation skills programme

Content may be considered king but an award-winning script, badly presented, will swi ...

Turning turtle: CSR strategy

Ketaki Banga looks at how the Jumeirah Group turned its CSR marketing strategy on its ...
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