CATEGORY / Marketing
Marketing to eve
In the second part of the series, John Lincoln, Vice-President, Enterprise Marketing, ...
Integrating social media: The right mix
Over the past few years, the world has witnessed a transition from traditional market ...
Marketing to women: Thinking pink
Why should SMEs master the art of marketing to women? This is a two-part series on ta ...
The loud-mouthed monster
Alan Devereux, Communications Officer for the British Business Group, Dubai and North ...
How to deal with a PR disaster
Bad PR is a reality for all businesses at some point or the other. The genius is in h ...
PR strikes back!
Responding to one of our previous columns on not needing a PR agency, Said Hamideh ...
The best things in life are free
What would you say if someone could show you a way to track competitors, find new hir ...
Playing two moves ahead
A customers’ attention has shifted from traditional billboards and yellow pages to ...
Dubai’s mentions in online forums and social networks grows
Dubai’s share in mentions in online forums and social networks has grown dramatical ...
Tactile perception: “some like it furry”
A woman’s hormonal makeup drives her taste in fabrics and textures, with “ ...
