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CATEGORY / Marketing

Social media and Google+

Google+, which was launched in September 2011, has often been confused as another soc ...

Bringing together leading minds for the Digital Media Forum

From social media trends to e-commerce, the Digital Media Forum tackles the latest in ...

Leveraging visual expression of a brand

Brands and their identities can be leveraged to create awareness, reputation and mark ...

Marketing through Facebook

Facebook is the new place to hang out and be with friends. However, it can also be us ...

Marketing to eve

In the second part of the series, John Lincoln, Vice-President, Enterprise Marketing, ...

Integrating social media: The right mix

Over the past few years, the world has witnessed a transition from traditional market ...

Marketing to women: Thinking pink

Why should SMEs master the art of marketing to women? This is a two-part series on ta ...

The loud-mouthed monster

Alan Devereux, Communications Officer for the British Business Group, Dubai and North ...

How to deal with a PR disaster

Bad PR is a reality for all businesses at some point or the other. The genius is in h ...

PR strikes back!

Responding to one of our previous columns on not needing a PR agency,  Said Hamideh ...
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