Many UAE residents are spending at least 15 hours a week surfing the web for personal use, according to Steve Hamilton-Clark, CEO of TNS MENA, a marketing research agency. He said that as the online world becomes increasingly accessible through a variety of devices more and more consumers are... Read more
Social media and Google+
Google+, which was launched in September 2011, has often been confused as another social networking site. But it’s different and offers a lot more options to share with your circle of people. Alan Devereux, Communications Officer, British Business Group tells us what Google+ is all about. When Google announced... Read more
From social media trends to e-commerce, the Digital Media Forum tackles the latest in leading information in an ever evolving digital age from the 25th to the 26th of January, 2012 at the Habtoor Grand Hotel. Organised by SPOTON Media and Events, the two-day conference brings together a panel... Read more
Leveraging visual expression of a brand
Brands and their identities can be leveraged to create awareness, reputation and market share. Mark Rollinson, Group Creative Director, All About Brands and CEO, Brand Faith, sets out his five stage process to create and manage a great visual expression for a brand. Mankind has thought in visual terms... Read more
Marketing through Facebook
Facebook is the new place to hang out and be with friends. However, it can also be used to promote your business, says Alan Devereux, Communication Officer, British Business Group. Facebook has become one of the most influential companies in the world and many of us have an active... Read more
Marketing to eve

Marketing to eve

FeaturedMarketing September 20, 2011 0

In the second part of the series, John Lincoln, Vice-President, Enterprise Marketing, du, advises on the strategies and tactics businesses should use to attract the spending power of the fairer sex. Marketing in general requires a marketer to truly understand that a proposition means the end-to-end experience at all... Read more
Integrating social media: The right mix
Over the past few years, the world has witnessed a transition from traditional marketing techniques to hugely popular digital marketing strategies. With the simultaneous growth in the use of social media platforms for business, organisations must bring together the best of official Websites and social networks to create unique... Read more
Marketing to women: Thinking pink
Why should SMEs master the art of marketing to women? This is a two-part series on targeting a very important market. In the first part John Lincoln, Vice-President, Enterprise Marketing, du, will explain why it is important for SME owners and marketers or investors to include marketing to women... Read more
The loud-mouthed monster
Alan Devereux, Communications Officer for the British Business Group, Dubai and Northern Emirates, discusses the dynamics of Twitter and how to influence your audience through it. Social media didn’t exist until very recently. Just a few years ago it was called social networking (remember that?). Twitter turned social networking... Read more
How to deal with a PR disaster
Bad PR is a reality for all businesses at some point or the other. The genius is in how you face up to it and turn it around, says Sawsan Ghanem, MD, Active Public Relations & Marketing Communications Consultancy. No business, big or small, is immune to some form... Read more