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Making word of mouth count

The Referral Institute's Phil Bedford on the need for SMEs to utilise referrals to ge ...

Summer of the souk

With the summer season heating up in the UAE, retailers are putting their marketing c ...

The pillars of segmentation

du's John Lincoln takes us through what this marketing element means beyond the singl ...

Maximising your reach

Xerox's Dan Smith explains how outsourcing certain marketing tasks can increase retur ...

Adapting to digital evolution

Marketing and PR professionals are under a constant pressure to evolve fast and be su ...

Dubai Shopping Festival spending

International visitors broke their spending records compared to previous years during ...

Sharjah Government Communication Forum 2012 examines risk and crises m

Ability to act swiftly, transparently, and with confidence and a level of preparednes ...

Marketing analytics: The low-down on ROI

The golden rule to analytics is measuring income from effort. There is nothing compli ...

UAE residents spend at least 15 hours a week online

Many UAE residents are spending at least 15 hours a week surfing the web for personal ...

Social media and Google+

Google+, which was launched in September 2011, has often been confused as another soc ...
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