CATEGORY / Marketing
Maximising your reach
Xerox's Dan Smith explains how outsourcing certain marketing tasks can increase retur ...
Adapting to digital evolution
Marketing and PR professionals are under a constant pressure to evolve fast and be su ...
Dubai Shopping Festival spending
International visitors broke their spending records compared to previous years during ...
Sharjah Government Communication Forum 2012 examines risk and crises m
Ability to act swiftly, transparently, and with confidence and a level of preparednes ...
Marketing analytics: The low-down on ROI
The golden rule to analytics is measuring income from effort. There is nothing compli ...
UAE residents spend at least 15 hours a week online
Many UAE residents are spending at least 15 hours a week surfing the web for personal ...
Social media and Google+
Google+, which was launched in September 2011, has often been confused as another soc ...
Bringing together leading minds for the Digital Media Forum
From social media trends to e-commerce, the Digital Media Forum tackles the latest in ...
Leveraging visual expression of a brand
Brands and their identities can be leveraged to create awareness, reputation and mark ...
Marketing through Facebook
Facebook is the new place to hang out and be with friends. However, it can also be us ...
