Marketing
The best things in life are free
What would you say if someone could show you a way to track competitors, find new hires, sell your products, and find new customers –...
Contributor | Jul 20, 2011 | Comments 0
Playing two moves ahead
A customers’ attention has shifted from traditional billboards and yellow pages to new digital media, such as search engines, social networks and mobile applications. With...
Contributor | Jul 18, 2011 | Comments 0
Dubai’s mentions in online forums and social networks grows
Mo Elzubeir, CEO and founder, Mediastow Dubai’s share in mentions in online forums and social networks has grown dramatically over the past few months. In May,...
Pallavi Sharma | Jul 18, 2011 | Comments 0
Tactile perception: “some like it furry”
A woman’s hormonal makeup drives her taste in fabrics and textures, with “estrogen-driven” women preferring animal fabrics such as wool, fur, leather, or silk, while...
Pallavi Sharma | Jul 18, 2011 | Comments 0
How to fight a price war
All war is based on deception. So how do you fight a price war? In last month’s pricing survival guide, John Lincoln, Vice-President – Enterprise...
John Lincoln | Jul 14, 2011 | Comments 0
The price of profitability
The superior man understands what is right; the inferior man understands what will sell, said Confucius. Idealism be damned, will it make money? If you’re a...
Ketaki Banga | Jul 12, 2011 | Comments 0
Mid East companies are still just dabbling in philanthropy
A leading consultant on Corporate Social Responsibility (CSR) says that too many companies in the Middle East are still just dabbling in philanthropy and are...
admin | Jul 07, 2011 | Comments 0
Facebook could fade away after ten years, just like MySpace and Geocities, says Mo Elzubeir
Mediastow, a media intelligence company in the Middle East, anticipates that leading social media website Facebook will lose its popularity in 10 to 15 years. Mo...
admin | Jul 07, 2011 | Comments 0
Hitting bulls-eye
Your pitch might not be exactly what a journalist is looking for, but it might spark off an idea; helping to inadvertently create ideas will...
Michael Byrne | Jun 20, 2011 | Comments 0
Avoid death by bullets: Presentation skills programme
Content may be considered king but an award-winning script, badly presented, will swiftly dilute audience attention, according to Mike Atack, the man behind Talking Presentations. He...
Ketaki Banga | Jun 08, 2011 | Comments 0
Turning turtle: CSR strategy
Ketaki Banga looks at how the Jumeirah Group turned its CSR marketing strategy on its head and leveraged social media for its turtle rehabilitation project. What...
Ketaki Banga | Jun 05, 2011 | Comments 0
Media relations and taming the beast
Media relations are important for business but this vital skill is not rocket science. And you don’t even need a PR agency, claims Alan Devereux,...
Contributor | May 12, 2011 | Comments 0
Making the right connection with social media marketing
Social media marketing is a buzz word that has swept the globe lately and although businesses are realising its potential to maximise brand exposure, many...
Michael Byrne | May 10, 2011 | Comments 0
Turning “Like” to “Buy”: Social media emerges as a commerce channel
Now that social networking has become embedded in the fabric of everyday life for millions of consumers globally, social network sites promise to be the...
Ketaki Banga | Apr 19, 2011 | Comments 0
A little less conversation, a little more action
Yes, I know – it’s fashionable to be cynical and condescending. It’s a mark of the intellectual elite to question and condemn. And you’re guaranteed...
Ketaki Banga | Mar 23, 2011 | Comments 0
