Marketing

UAE residents spend at least 15 hours a week online

Many UAE residents are spending at least 15 hours a week surfing the web for personal use, according to Steve Hamilton-Clark, CEO of TNS MENA,...

Social media and Google+

Google+, which was launched in September 2011, has often been confused as another social networking site. But it’s different and offers a lot more options...

Bringing together leading minds for the Digital Media Forum

From social media trends to e-commerce, the Digital Media Forum tackles the latest in leading information in an ever evolving digital age from the 25^th...

Leveraging visual expression of a brand

Brands and their identities can be leveraged to create awareness, reputation and market share. Mark Rollinson, Group Creative Director, All About Brands and CEO, Brand...

Marketing through Facebook

Facebook is the new place to hang out and be with friends. However, it can also be used to promote your business, says Alan Devereux,...

Marketing to eve

In the second part of the series, John Lincoln, Vice-President, Enterprise Marketing, du, advises on the strategies and tactics businesses should use to attract the...

Integrating social media: The right mix

Over the past few years, the world has witnessed a transition from traditional marketing techniques to hugely popular digital marketing strategies. With the simultaneous growth...

Marketing to women: Thinking pink

Why should SMEs master the art of marketing to women? This is a two-part series on targeting a very important market. In the first part...

The loud-mouthed monster

Alan Devereux, Communications Officer for the British Business Group, Dubai and Northern Emirates, discusses the dynamics of Twitter and how to influence your audience through...

How to deal with a PR disaster

Bad PR is a reality for all businesses at some point or the other. The genius is in how you face up to it and...

PR strikes back!

Responding to one of our previous columns on not needing a PR agency,  Said Hamideh from Active PR comments on the “Do it yourself” approach...

The best things in life are free

What would you say if someone could show you a way to track competitors, find new hires, sell your products, and find new customers –...

Playing two moves ahead

A customers’ attention has shifted from traditional billboards and yellow pages to new digital media, such as search engines, social networks and mobile applications. With...

Dubai’s mentions in online forums and social networks grows

Mo Elzubeir, CEO and founder, Mediastow Dubai’s share in mentions in online forums and social networks has grown dramatically over the past few months. In May,...

Tactile perception: “some like it furry”

A woman’s hormonal makeup drives her taste in fabrics and textures, with “estrogen-driven” women preferring animal fabrics such as wool, fur, leather, or silk, while...