Good business is often attributed to efficient marketing strategies. While there are so many tools and tactics available in the market that promise optimum results, word-of-mouth marketing is still recognized as the most-effective strategy for any product or service. But what if this is simply unachievable due to low... Read more

Rushika Bhatia presents a practical, relevant and hands-on guide with useful social media tips that you can apply into your business

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LinkedIn 101

FeaturedMarketing September 22, 2013 0

When setting up a physical space for your business, the mantra for success typically is location, location and location. So, what happens when you try to create a virtual space for your business? There’s a simple formula – interaction, interaction and interaction! If your SME is in the process... Read more

On April 22-23, a pioneering new conference at the Al Murooj Rotana, Dubai, analyzed in depth some of the key issues and opportunities that the overwhelming move to social media and mobile marketing poses for insurers.

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Events can be a useful addition to an SME’s marketing mix, as we discover in an exclusive interview with Sam Katiela of Mamemo Productions.

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With the vast pool of online marketing tools offered to businesses, Google AdWords emerges as a popular choice.

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Three of our Stars of Business award winners share their stories of struggle and accomplishment during a recent Success Series event in Dubai.

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John Lincoln, VP- Enterprise Marketing, du, discusses the inter-dependencies and differences between these two divisions.

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Online marketing tool to assist agencies with best Facebook practices via interactive tutorials

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Twitter says it will work with Connect Ads to keep businesses on the pulse of their consumers through Twitter’s suite of advertising and sales products.

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