How Careem came up with its brilliant campaign
When Careem launched its bold ad campaign across Sheikh Zayed Road and other prominent areas in the UAE, it caught the attention of every onlooker. It had a punchline that wasn’t just tastefully cheeky, but also sent out a clear message. We get talking to the man at the... Read more
Unstoppable Uber

Unstoppable Uber

Featured August 10, 2016

A leaked document reveals the huge growth and even bigger losses behind the infamous ride-hailing app.

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Walmart’s $3.3bn acquisition

The retail giant looks to reinforce its position in the online retail market and take on its competitors.

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How to recover from failure

Is your business suffering from financial losses and looking to find success again? We offer top advice on the way moving forward…

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Master of Marketplaces: JadoPado’s Omar Kassim

JadoPado continues to dominate the e-commerce landscape and bring innovations to the market. SME Advisor digs deeper and gets a closer look at this ever-evolving business…

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Changing the world…one bench at a time
How does a start-up, pioneered by three MIT and Harvard graduates, manage to raise one million dollars in funding from the likes of Atlas Ventures and Cisco Systems? More importantly, how does it launch a prototype that not only attracts serious global attention, but is invited for a demo... Read more
The Big Debate – Delivery drones
Whether we like it or not, drones are here to stay. A recent study by the Association for Unmanned Vehicle Systems International (AUVSI) predicted that the drone industry is set to have a US$ 100 billion economic impact. This means that drones are soon going to be integrated across... Read more
Fashion at your fingertips

It’s got big-name brands and millions of loyal customers, but here’s what Namshi considers to be its biggest asset: talent. We got talking to the fashion retailer’s Co-founder and Managing Director – Hosam Arab…

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Signed, sealed, delivered

In a region where address and postal systems are not standardised, Fetchr is tracking success with its GPS-enabled mobile delivery app…

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E-commerce at crossroads
SME Advisor presents the following outlook by Ronaldo Mouchawar the man at the helm of the region’s most successful e-commerce site With high GDP per capita and the highest smartphone penetration rate in the world, the Middle East represents one of the fastest growing e-commerce markets globally –... Read more