Working with the public sector
In many cases, the smart route to commercial success is to re-frame your idea of who your customers are, opting to target the Government agencies and institutions driving forward large-scale social and structural change. While this can bring both volume and quality of business, it can require a dramatic... Read more
Building a marketing strategy
In today’s fiercely competitive business landscape, it is pivotal for your business to understand the basic principles of marketing in order to stay ahead of the curve. An effective marketing plan helps your business communicate its value proposition to customers in a structured, timely and competent way. Here’s a... Read more
Building a website – in 10 steps!
A functional and well-designed website can be one of the most critical factors in building an interface with your customers, suppliers, partners – and potentially investors. In the following feature, we take you through the step-by-step process of creating an effective online presence.   For an entrepreneur or small... Read more
The app-based ridesharing service Uber has become a frontrunner in the global on-demand economy, spearheading innovation, digital disruption and operational excellence. Dr. Ashraf Mahate, Head of Exports Intelligence, Dubai Exports, explores the appeal of the on-demand economy and shares critical lessons that growth-stage SMEs can learn from this start-up... Read more
Every business needs insurance. The spate of warehouse fires in the northern emirates in recent years have demonstrated the catastrophic impact of not having the right cover in place. Yet insurance is a complex and challenging subject to understand, and it’s hard to see exactly what protection you might... Read more
Money goes mobile

Investment in the mobile payment industry is set for an unprecedented boost, as tech giants Google and Apple bet big on mobile wallet solutions and contactless payment technology. We offer top advice…

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An exclusive chat with RamJet Aviation

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The start-up challenge

Where is the money to start your business going to come from? We look at the classic start-up challenge…

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The art of people management

Dr. Ashraf Mahate of Dubai Exports, shares insights on managing people within an organisation and motivating them to do their best…

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Unleash the power of LinkedIn

Expert practitioner Darain Faraz reviews the brand agenda and how to go about those first pioneering steps

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