Summit

“Business Made Easy” summit on the morning of the awards, 28th Nov

At SME Advisor, our strength lies in our ability to reach out to the business community and encourage dialogue between various stakeholders. The SME Advisor "Business Made Easy" Summit, held on the morning of our awards, is an event that helps forge relationships, exchange knowledge, and open doors for business.

The summit will be a daytime event covering key business issues and advice.

Summit & Awards Agenda: (please note the agenda is subject to slight variations)
09:00 to 10:00 Registrations, breakfast and networking  
10:00 to 10:20 Welcome note

CPI welcome

ADCB welcome:
Howard Gaunt, Executive Vice President, Head – Business Banking Group, ADCB

10:20 to 10:40

10:40 to 10:50
Internationally-renowned keynote speaker

Q&A
Speaker: Roger Harrop, Business expert, Author, International speaker

Topic: Staying in the Helicopter  – and the power of 4 (basics of business)

Overview: This is the opportunity to “get in the helicopter” and see business made simple.

The organisations that are winning in these times are those focusing unmercifully on the four basics of business.
10:50 to 11:10

11:10 to 11:20
Well-known, UAE-based business guru

Q&A
Speaker: John Lincoln, Vice President, Enterprise Marketing, du

Topic: How to fight a price war

Overview: Typically, small businesses are the losers in a price war as they often cannot compete and must shut shop. In the long term your customers are the losers too. But all war is based on deception. In this pricing survival guide, you understand your enemy, pricing strategies and how to jump into battle.

11:20 to 11:40

11:40 to 11:50
Internationally-renowned business advisor

Q&A
Speaker:  Hedi Larbi, Director, Middle East and North Africa Department, The World Bank

Topic: How do you protect your business from a possible second slowdown?

Overview: What are the general economic trends and what should your business be prepared for? What are the lessons to be learnt and applied from the previous recession? How can you be better prepared this time? How do you go global but be less vulnerable to international fluctuations?
11:50 to 12:10 Coffee break  
12:10 to 12:30

12:30 to 12:40
Inspiring regional business case study

Q&A
Speaker: Dan Stuart, Founder and CEO, GoNabit.com (now rebranded Living Social).

Topic: My story – from start to success

Overview: Group-buying website GoNabit.com was our 2011 Stars of Business Award winner in the category “The one to watch (best new business)”. When LivingSocial acquired GoNabit.com in June 2011, it was hailed as a huge success story involving a locally-based business. Dan will talk about GoNabit’s eventful journey.
12:40 to 13:30

13:30 to 13:45
Panel discussion

Q&A
Topic: Opportunities, challenges and tips on doing business in the Middle East  

Panellists:
Mahadevan Radhakanthan, Vice President, Head SME Credit and Policy, ADCB

Hedi Larbi, Director, Middle East and North Africa Department, The World Bank

John Lincoln, Vice President, Enterprise Marketing, du

Roger Harrop, Business Expert, Author, International Speaker

Amir Sohrabi, Regional Alliance Manager, Middle East & Africa Region (Middle East, Africa, Turkey, Pakistan), SAS

Jonathon Davidson, Chairman and CEO, BBG, Dubai and the Northern Emirates

PK Gulati, CEO, Optimistix Ventures

Shimi Shah, Chairperson at Carousel Solutions, seasoned early stage investor

Monica Malhotra, Owner and Managing Director, Kidville

 

13:45 to 14:30 Lunch  
14:30 to 16:00 Parallel breakout sessions/workshops with audience Q&A (audience members can select one breakout session out of three) * 1) Marketing magic: Making it work on a budget
2) The different stages of funding
3) Turning a business around: How to master disaster 
(see table below for details)
16:00 to 16:15 Coffee break  
16:15 to 17:30 One-on-one consultations with subject matter experts    
 
18:00 to 20:00 Doors open for awards registrations / Pre-dinner networking and cocktails  
20:00 to 20:20 Welcome note CPI welcome

ADCB welcome: Colin Fraser, Executive Vice President, Head of Wholesale Banking Group, ADCB
20:20 to 20:35 Keynote address Speaker: Alexander Blass, President and CEO, Alexander Blass International.

Alexander Blass is an internationally acclaimed innovator and entrepreneur, and grand prize winner of the Daily Record's Top Innovator of the Year Award.  He currently serves as CEO of Alexander Blass International, an executive training and consulting firm based near Washington, DC.  Mr. Blass keynotes some of the world's most prestigious conferences on innovation, entrepreneurship, and leadership, such as the 2011 Abu Dhabi Innovation Forum, the 2011 European Conference on Creativityand Innovation, IBM INNOVATE in India, and EPIC in New York.  He was honoured as Entrepreneur-in-Residence at the Wharton School of Business, and was awarded the Arab and American Business Fellowship from the Young Arab Leaders in Dubai and Palestine.  He holds a masters degree in electrical engineering from the University of Pennsylvania, where he studied concurrently at Wharton, and received an MBA from Oxford University. For more information, please visit www.alexanderblass.com.

20:35 onwards Entertainment followed by the awards ceremony  


*Simultaneously-held breakout sessions/workshops at the summit (14:30 to 16:00):


a) Marketing magic: Making it work on a budget

Mini module 1 – Maximising the power of referrals Phil Bedford – The Rebel Networker, Managing Director, The Referral Institute Middle East
Mini module 2 – Branding as part of the marketing magic mix Mark Rogers and Kurt Blanckenberg, Founding Partners, mojo Group
Mini module 3 – Social media done right Alan Devereux, Communications Officer, British Business Group

b) The different stages of funding

Mini module 1 – Catching the attention of angels and VCs PK Gulati, CEO, Optimistix Ventures
Feroz Sanaulla, Investment Director, Intel Capital
Mini module 2 – How to be irresistible to banks Nilanjan Ray, Senior Vice President, Head - SME Banking, ADCB
Mini module 3 – Gearing up for an IPO Alessandro Tricoli, Fichte & Co Legal Consultancy

c) Turning a business around: How to master disaster

Mini module 1 – Reputational crisis management Camilla d’Abo, Managing Partner, DABO & Co
Mini module 2 – The impact of analytics on SMEs Amir Sohrabi, Regional Alliance Manager, Middle East & Africa Region (Middle East, Africa, Turkey, Pakistan), SAS
Mini module 3 – Restructuring – Perceptions and realities Neelakantan Krishnaswamy(Neel), Senior Consultant - Morison Menon Group
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