Author Archive for Ketaki Banga
Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.
Photobooth-ME: Say cheese!
We look at dynamic companies and entrepreneurs in the region, what makes them tick, and the buzz on their business. In a nutshell Name: Carolyn...The price of profitability
The superior man understands what is right; the inferior man understands what will sell, said Confucius. Idealism be damned, will it make money? If you’re a...
Case study: Watch out, here she comes!
Cynthia Trench – Principal, Trench and Associates legal consultants – is witty, vivacious, charming, confident, quirky, intelligent, and not someone you mess with. There’s a...Arab Facebook users reach 27.7 million, active twitterers 1.1 million
The number of Facebook users in the Arab world reached 27.7 million by the end of Q1 2011, an increase of 30% since the beginning...Cost management and public opinion driving UAE CSR activity
Cost management and public attitudes are more important factors for UAE companies when implementing ethical business practices than a desire to “save the planet”, according...Kuwait and KSA rank high in Global Retail Development Index
A.T. Kearney released its 2011 index of top ranked emerging markets for global retail expansion. In the 10th annual Global Retail Development Index (GRDI), seven...Avoid death by bullets: Presentation skills programme
Content may be considered king but an award-winning script, badly presented, will swiftly dilute audience attention, according to Mike Atack, the man behind Talking Presentations. He...Supreme Committee for Consumer Protection instructs retailers to stop charging surcharge on credit card usage
His Excellency Sultan Bin Saeed Al Mansoori, Minister of Economy and Chairman of the Supreme Committee for Consumer Protection, has instructed retailers to stop charging...USD 58 million business expected at Indian Property Show
The 8th edition of the Indian Property show is back on popular demand and is scheduled from 16th-18th June at Dubai World Trade Centre. Organised...Forum highlights role of Arab women in reform process and economic development
The Arab International Women’s Forum (AIWF), a non-profit global organisation linking Arab women and their international counterparts, marked its 10th anniversary with a special three...Rising optimism is increasing business spend in the Mid East
A positive outlook from Middle Eastern business is at last being matched by real results, says the latest edition of the Regus Business Confidence Index,...
Turning turtle: CSR strategy
Ketaki Banga looks at how the Jumeirah Group turned its CSR marketing strategy on its head and leveraged social media for its turtle rehabilitation project. What...
In the Falcons’ Lair
Virtuzone, in partnership with Dubizzle, pitted the brightest and most innovative entrepreneurs against each other in a battle that was played out in the studio...
