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Marketing vs. sales

John Lincoln, VP- Enterprise Marketing, du, discusses the inter-dependencies and diff ...

Seeing the big picture

John Lincoln, author of 'Connect The Dots' shares a chapter from his new book where h ...

Brand Strategy: Beyond the logo

John Lincoln of du, breaks down the basic elements SMEs should use to build up their ...

Leader of the pack

du's John Lincoln shares his thoughts and insights on key characteristics of influent ...

Cash flow

John Lincoln provides the third and final part of his "Cash is king" series, in which ...

Dealing with uncertainty

With the right levels of analysis in place, executives can strengthen their foresigh ...

The pillars of segmentation

du's John Lincoln takes us through what this marketing element means beyond the singl ...

Acquiring that all important finance

In this second instalment of a three-part series, John Lincoln, Vice President, Enter ...

Cash is king

In the first of a three part series, John Lincoln, Vice President, Enterprise Marketi ...

Finding a way out

It always helps to make a graceful exit. Planning an exit strategy is as important as ...
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