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The benefits of life assurance

Life assurance and critical illness cover (CIC) can provide many benefits. In the fir ...

How SMEs should market green

SMEs have been paying more attention to green products and services in an effort to b ...

Currency risk and your business

Businesses should consider taking action to protect their position from the effects o ...

Getting your message out: how to avoid legal speed bumps

Do you know the advertising regulations in your country? Are you sure that you are no ...

Getting global

One area that has received considerable attention in recent years is the liberalisati ...

Leadership through feedback

The leader’s role is to ensure that employees know if they are achieving their goal ...

Marketing analytics: The low-down on ROI

The golden rule to analytics is measuring income from effort. There is nothing compli ...

Leadership communication

Every business, no matter how global or local, relies on communication to get things ...

Talent mapping and finding the right person

As emerging markets continue to dominate the economic growth news bulletins, and the ...

Leveraging visual expression of a brand

Brands and their identities can be leveraged to create awareness, reputation and mark ...
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