Cashing in on the crowd
One-off events allow SMEs to be innovative in their marketing, advertising material and messages without the liability of a huge expense bill. More importantly, they allow SMEs to consider entering foreign markets with the knowledge that their product range is targeted towards a particular event, says Dr. Ashraf Mahate,... Read more
SME speak survey: Innovation in business
In order to understand how innovation takes place in business, SME Advisor Middle East, in conjunction with Tickbox Surveys Middle East, conducted a survey of its readers. The aim of these monthly surveys is to provide a snapshot of the current practices in the market. In the era of... Read more
A day in the life of: Adetokunboh Adeniyi, Co-Sign
At a time when many are looking to switch industries or try something different, we bring you first person accounts of the lives of entrepreneurs or senior executives, outlining a typical day in their business. Who knows, maybe the perfect idea is waiting for you. Read on a get... Read more
Commercialising an idea

Commercialising an idea

Featured September 26, 2011 0

Do you have an idea? Does it benefit a business? Have you assessed the value of your idea and   do you think you can commercialise it and sell it?, asks Geethalakshmi R., CEO and Managing Partner, Associated Business Attorneys.   Though simple, an idea carries an asset value and... Read more
Understanding your bank

Understanding your bank

Featured September 25, 2011 1

There is the impression that banks don’t want to lend under any circumstances but this is an urban myth. Banks do want to loan and they want to grow just like any other business. The bad news is there are some inviolable requirements you need to fulfil before any... Read more
Promoting education

Promoting education

Featured September 25, 2011 0

Education Zone (EZone) was founded by Suad Alhalwachi and her husband in early 2003 to provide educational consultancy to schools in the UAE and the rest of the Gulf states.Despite initial setbacks and numerous bank loan rejections, the couple persisted and EZone is now in its ninth year.Suad Alhalwachi,... Read more
A personal touch

A personal touch

Featured September 25, 2011 0

The trick to satisfying financial services customers is to add sustained personal communications, says Dan Smith, Head of Integrated Marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations. We’ve heard it often enough – it costs more to acquire a new customer than to keep... Read more
An alternative approach to healing
Alternative medicines have been in existence long before modern medicine came to fruition and yet for many it’s something that remains unexplored. Dr. Reza Borhani talks to Mike Byrne about the added benefits of incorporating these non-invasive and non-conventional medical treatments into current health practices and how his company,... Read more
Mobile devices are fast becoming the single most important means of communication. Consumers have grown more demanding as has the expectation that everything should be only a fingertip away. Never have there been more opportunities to integrate mobile into the broader marketing mix and to generate new business, says... Read more
When analysing corporate failures the question around smart recruiting is on the centre stage. More than ever the recruitment process needs to protect the welfare of the company against the threat of inflated egos, individualism, and dictatorial management style, explains Philip Lefebvre, Managing Partner, Whitewater Executive Search. Organisations must... Read more