Life changing journey

Life changing journey

Featured October 20, 2011 0

At a time when many are looking to switch industries or try something different, we bring you first person accounts of the lives of entrepreneurs or senior executives, outlining a typical day in their business. Who knows, maybe the perfect idea is waiting for you. Read on and get... Read more
Women on top!

Women on top!

Featured October 19, 2011 0

Why do some people in general and women in particular have low self-esteem? Why do they linger in the background and melt when given the chance to say their piece? The good news is that self-confidence is a skill that can be learned and perfected, says Sahar Haffaar Moussly,... Read more
Counter attack

Counter attack

Featured October 18, 2011 0

A smart business will not only work on maintaining a smart marketing strategy but will also simultaneously keep one eye firmly on the tactics of their competitors, says Sawsan Ghanem, Managing Partner, Active PR. Any successful business needs to stay abreast of who the competition is, their activity, their... Read more
Handling the big boys

Handling the big boys

Featured October 18, 2011 0

Some banks can be challenging to deal with, often do not understand your business and in some instances sanction you credit facilities which are not suited to your business. Vikram Venkataraman, Director, Salvus Strategic Advisors, discusses what you can do to handle banks differently and how to more effectively... Read more
Promoting talent
The vision for the UAE’s young remains a corner stone of society and is supported by a multitude of government and private organisations. This holds more importance when related to current financial markets, especially in finance and banking, where there are no physical products, but simply people, their knowledge... Read more
Virtuous vs.vicious

Virtuous vs.vicious

Featured October 17, 2011 0

The concepts of virtuous and vicious cycles are especially important for any business. For small business owners and SME investors, a lack of understanding of this concept could mean a rapid decline in your business, says John Lincoln, Vice President, Enterprise Marketing, du. Have you heard about the concept... Read more
What’s your marketing mantra?
Delivering a consistent brand message at every point of interaction with a customer should be a company’s primary tenet in terms of marketing. It is not the name of the company or a logo in an ad campaign, but the emotional and cognitive connection between and organisation and its... Read more
Get to know the social consumer
The shift in the media landscape has changed the way we make purchasing decisions. Social media has given birth to a new breed of customer – the social consumer. Marketing to social consumers requires a fundamentally different approach from that of traditional marketing, says Abbas Aldina, Director, Logicks.com. Businesses... Read more
Cashing in on the crowd
One-off events allow SMEs to be innovative in their marketing, advertising material and messages without the liability of a huge expense bill. More importantly, they allow SMEs to consider entering foreign markets with the knowledge that their product range is targeted towards a particular event, says Dr. Ashraf Mahate,... Read more
SME speak survey: Innovation in business
In order to understand how innovation takes place in business, SME Advisor Middle East, in conjunction with Tickbox Surveys Middle East, conducted a survey of its readers. The aim of these monthly surveys is to provide a snapshot of the current practices in the market. In the era of... Read more