Author Archive for Contributor
The benefits of life assurance
Life assurance and critical illness cover (CIC) can provide many benefits. In the first of a two-part series, Richard Taylor and Rupert Connor, Chartered Financial Advisors,...
Contributor | May 15, 2012 | Comments 0
Exporting Green: How SMEs should market sustainability
SMEs have been paying more attention to green products and services in an effort to build a more responsible image and reach new customers. Dr....
Contributor | May 14, 2012 | Comments 0
The Eurozone crisis: currency risk and your business
As the Eurozone crisis continues to deepen, businesses should consider taking action to protect their position from the potential effects of the continuing drop in...
Contributor | May 06, 2012 | Comments 0
Getting your message out: how to avoid legal speed bumps
Do you know the advertising regulations in your country? Are you sure that you are not infringing any copyrights or trademarks? Mark Hill and Fiona...
Contributor | May 03, 2012 | Comments 0
Getting global
One area that has received considerable attention in recent years is the liberalisation of key logistical trade practices. Dr. Ashraf Mahate, Head of Export Market Intelligence,...
Contributor | Mar 12, 2012 | Comments 0
Leadership through feedback
The leader’s role is to ensure that employees know if they are achieving their goals or not. Providing feedback is an opportunity to foster and...
Contributor | Feb 26, 2012 | Comments 0
Marketing analytics: The low-down on ROI
The golden rule to analytics is measuring income from effort. There is nothing complicated about social networking – all you need to do is...
Contributor | Feb 26, 2012 | Comments 0
Leadership communication
Every business, no matter how global or local, relies on communication to get things done. Yet only a small percentage of companies actually invest in...
Contributor | Jan 18, 2012 | Comments 1
Talent mapping and finding the right person
As emerging markets continue to dominate the economic growth news bulletins, and the mature markets’ woes seem like they will persist into the foreseeable future,...
Contributor | Jan 17, 2012 | Comments 0
Leveraging visual expression of a brand
Brands and their identities can be leveraged to create awareness, reputation and market share. Mark Rollinson, Group Creative Director, All About Brands and CEO, Brand...
Contributor | Jan 16, 2012 | Comments 0
Leadership: What’s your style?
The discussion on difference between a leader and a manager has been going on for some time. However, in these times of economic uncertainties, every...
Contributor | Jan 12, 2012 | Comments 0
Ensuring food security through partnerships
With rising population and changing consumer habits, food security is one of the most important issues facing the Gulf countries. Dr. Ashraf Mahate, Head of...
Contributor | Jan 11, 2012 | Comments 0
How to market your brand in multiple regions
We all know that we understand a concept better, when it is explained to us in our own language and appeals to our sensibilities. The...
Contributor | Jan 08, 2012 | Comments 0
Speak your mind
Public speaking is a common source of stress for a lot of people. Many of us would like to avoid public speaking entirely, but this...
Contributor | Jan 05, 2012 | Comments 0
What is social business?
Everyone’s still talking about social media these days. Businesses are promoting their Facebook pages and Twitter accounts at every opportunity. The number of social media...
Contributor | Jan 05, 2012 | Comments 0
