Focus Softnet, provider of software solutions, announced that it is participating at GITEX Technology Week 2012 in a much bigger way by doubling its space this year. The software vendor plans launch of its brand new solution, promote its best-selling Enterprise Resource Planning (ERP) solution Focus i and its wide range of customisable enterprise and SME software solutions in addition to meeting customers and partners at the Middle East’s largest ICT exhibition.

“We have been participating in GITEX since 1996 and the response we receive each year has been excellent. GITEX, being one of the largest ICT events in the Middle East, not only helps us increase Focus’ brand awareness and product visibility but also helps us raise our corporate profile across the Middle East region. It is an ideal stage for us to promote and showcase our full range of Enterprise and SME solutions to a large audience, who visit GITEX from across the globe. This year, we plan to make some major announcements, sign new partnerships and launch our brand new enterprise solution, which is being built from scratch,” said Ali Hyder, CEO of Focus Softnet.

Ali Hyder, CEO, Focus Softnet

Technology experts from Focus Softnet will be present at GITEX to demonstrate the features and benefits of the all-new version of its revolutionary ERP solution with fully integrated with Business Intelligence (BI) tools, which is being written from scratch. Apart from the new version, also on display would be Focus i with incredible features such as an enterprise dashboard, where customers can get information about their business at a glance, and a comprehensive Manufacturing Resource Planning (MRP) module, which provides full support for multi-process production for stocking, order-based, assemble-to-order environments. Focus i provides real-time, multi-dimensional posting of transactions, resulting in real-time reports. The company will also be highlighting the mobile version of Focus i at the event.

“GITEX is a perfect platform to demonstrate the unique features of our solutions to customers visiting from across the region and show them the benefits and cost savings of implementing our solutions. We want to highlight that our solutions are highly customisable and can be adapted to suit our customers’ business needs. We will also be showcasing our vertical-specific solutions at the exhibition,” Hyder added.

Apart from Focus i, the company will also be showcasing its educational solution – Focus ARMS, its warehouse management solution – Focus WMS, its healthcare solution Focus Insta HMS and its CRM solution – Streamline, in addition to meeting customers and partners at the leading IT exhibition.

Focus has been participating in GITEX for the last sixteen years and credits the mega technology exhibition for raising its corporate profile and for the steady growth it has experienced over the last few years. The company counts amongst its many customers leading names such as National Bonds, Canadian University, National Hotels of Abu Dhabi, Gulf Craft, and Life-line hospitals to name a few.'

Joumana Saad

Before joining SME Advisor, I worked as a producer/reporter for Forbes Media in New York. I obtained a Bachelor’s degree in Journalism and International Studies at the University of South Florida in the US. I am currently in Dubai working as Sub-Editor for SME Advisor Middle East, which is a business magazine published by CPI. You can follow me on Twitter: @joumanasaad or @SMEadvisorME and (Joumana Saad) or (SME Advisor) on LinkedIn.